/C O R R E C T I O N – Maruchan/ In the news release, Maruchan Greets Festival Goers in Cabazon with Immersive Pop Up, issued 25-Mar-2026 by Maruchan over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:
Maruchan Brings "MaruMart" Pop-Up to Cabazon, Turning the Road to Coachella into a Flavor-Filled Oasis
CABAZON, Calif., March 25, 2026 /PRNewswire/ -- Festival season isn't just about the destination, it's about the journey. This spring, Maruchan is meeting music fans where they need it most with the first-ever MaruMart pop-up at Cabazon Outlets. This activation transforms a familiar roadside stop into a vibrant, interactive festival oasis, offering free samples, exclusive merch, and crave-worthy flavors to keep festival goers fueled on the road to Coachella.
Located at a popular stop on the way to the festival, with billboards leading you in the right direction, MaruMart builds on a viral Maruchan billboard social post moment, turning brand awareness into a tangible, real-world experience. Festival fans can explore playful, walk-through activations designed for quick recharges, content capture, and flavor discovery.
Highlights of the MaruMart include:
- Immersive experiences: Fans can enjoy unexpected flavor twists, sample Maruchan's craveable noodles, create their own meal at the DIY ramen station, and take part in social media-worthy moments.
- Exclusive merchandise: Limited edition trucker hats, jerseys, satin bandanas, headbands, tote bags, and bag charms to help festivalgoers complete their Coachella looks.
- Budget-friendly convenience: Maruchan offers a satisfying, quick stop for festival goers looking for affordable and delicious options to bring along their journey.
From the road trip, to the post-festival munchies, to the drive home, Maruchan is part of the experience this year — delivering flavor, convenience, and fun exactly when festivalgoers need it most.
Event Details:
Location: Cabazon Outlets, 48750 Seminole Dr., Cabazon, California
Dates: April 9-13, April 16-20
Times: Thursday-Monday 10 AM-9 PM, Sunday 10 AM-8 PM
Admission: Free and open to the public beginning Thursday, April 9th at 10 AM
About Maruchan
Maruchan Inc., established in 1953 by Japanese visionary Kazuo Mori, revolutionized the instant ramen industry with a mission to create convenient, affordable noodles for everyone. After success in Japan, Maruchan began U.S. production in Irvine, California in 1977, where they perfected classics like Chicken Ramen Noodle Soup and Instant Lunch. Today, Maruchan operates manufacturing facilities across America, continuously expanding their lineup with innovative flavors and product offerings that inspire ramen recipes. Maruchan believes in bringing people together through the joy of noodles, creating moments where families and friends can share a warm, satisfying meal. Their commitment to quality ensures every bowl delivers the same delicious experience.
Media Contact:
Fidelitas
[email protected]
619.866.3550
Correction: Changes have been made throughout the whole release.
SOURCE Maruchan
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