NEW YORK, Aug. 8, 2014 /PRNewswire/ -- Shoppers are more connected, informed and savvier than ever, and their evolving media consumption, research, and purchase habits are creating the need for a strong omni-channel strategy with quantifiable marketing goals at its core.
Addressing the changing retail marketing strategies, MediaMath's Vice President Edwin Lee will deliver a keynote at eTail East on August 12th at 10:40 a.m. ET, exploring how retailers in various verticals are leveraging programmatic media buying to achieve their marketing objectives. Lee will discuss how programmatic marketing allows retailers to automatically execute the buying in real time across all digital channels, and create an infinite feedback loop that enables retailers to improve their omni-channel strategy over time.
Furthermore, Lee will reference case studies that demonstrate how blue-chip retailers used TerminalOne Marketing Operating System™ to optimize brand awareness, direct response, loyalty and retention. He will touch on challenges and opportunities for retailers throughout the programmatic journey at all points of the customer lifecycle.
eTail East is taking place in Philadelphia, PA from Monday, August 11 to Thursday, August 14. The event is the premier online and multi-channel retail conference dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge.
MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.
Blast PR on behalf of MediaMath