NEW YORK, Nov. 13, 2014 /PRNewswire/ -- Programmatic technology has evolved to meet the needs of brands' omni-channel campaigns, providing engagement opportunities with consumers across channels and devices.
At Chief Digital Officer Forum Silicon Valley MediaMath's Vice President, Global Retail Edwin Lee will speak on the panel, "Executing Omni-Channel: Be Where Your Customers Want You To Be," which is scheduled for Wednesday, Nov. 19 at 11:50 a.m. PST. Sprinklr Chief Evangelist, Jeff Dachis will moderate the panel discussion in which Lee will examine how programmatic media buying empowers marketers to not only meet their marketing objectives, but to simultaneously engage with consumers and move them down the path-to-purchase. He will also reference case studies that demonstrate how brands have leveraged the TerminalOne Marketing Operating System™ to optimize brand awareness, direct response, and loyalty and retention marketing campaigns.
The second annual Chief Digital Officer Forum Silicon Valley is taking place November 19-20, 2014, at the Ritz Carlton in Half Moon Bay, California. It is an exclusive digital leadership event for 200 attendees in senior digital marketing and operations roles. The theme of this year's event is "Engaging the Connected Consumer."
For more information, please visit: http://cdxforum.com/siliconvalley2014.
MediaMath (www.mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.
Blast PR on behalf of MediaMath