NEW YORK, June 23, 2014 /PRNewswire/ -- Increasingly complex and comprised of multiple touchpoints, the consumer journey is no longer linear. Confronted by this multi-channel reality, retailers must leverage new technologies to reach and convert consumers into customers wherever they are most engaged. At the same time, these technologies also provide insights into consumer behavior before, during and after a campaign that can be leveraged for more effective engagement.
During "Conquering the Omni-Channel Challenge," at iMedia Commerce Summit Monday, June 23 at 6 p.m. MDT, MediaMath Vice President Account Strategy Jenn Vlahavas will explore the meaning of "omni-channel", explain how programmatic media buying enables multi-channel engagement, and discuss the business results that matter most. She will offer six best practices for retailers to reimagine performance through programmatic, from locating consumers more effectively to ensuring a seamless brand presence across channels and devices.
The inaugural iMedia Commerce Summit occurs June 23 through June 25 at The Grand American Hotel in Salt Lake City, Utah. The event will bring together senior brand marketers to discuss strategies and tactics related to the challenges of omni-channel marketing, especially as it relates to retail and commerce. This invitation-only event's theme is "The Future of Shopping."
MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.
Blast PR on behalf of MediaMath