LAFAYETTE, La., March 4, 2011 /PRNewswire/ -- In an effort to help customers who consistently overdraw their accounts, MidSouth Bank has created an ombudsman program that will further enhance its reputation for providing excellent service to its clients. The primary duties of the newly created Account Analysis Counselors are to help customers properly maintain and monitor their accounts in order to avoid excessive overdraft fees.
"As far as we can tell, we are the first bank in the country to hire these types of trusted intermediaries specifically to enhance communication and service to customers," said MidSouth Bank President and CEO Rusty Cloutier. "We are proud to take the lead in changing the dynamics of how banks can work more closely with their customers so that they don't overdraw their accounts."
MidSouth Bank Risk Manager Glenda Montet, who oversees the program, says the counselors will stay up-to-date on state and federal regulations and guidelines and will file monthly reports on the results of their interaction with customers. The program's employees will also be required to attend regular seminars. Overdrawing an account often creates unnecessary anxiety for customers, Montet explains, and sometimes even a simple restructuring of an account or accounts is all a customer needs. "Our customers will be greeted by a friendly, empathetic employee," she says, "and we are going to closely monitor the success of the program to ensure that customers are getting the advice and guidance they need to keep their accounts out of delinquency."
About MidSouth Bancorp, Inc.
MidSouth Bancorp, Inc. is a bank holding company headquartered in Lafayette, Louisiana, with $1 billion in total assets as of Dec. 30, 2010. Through our wholly owned subsidiary, MidSouth Bank, N.A., we offer a full range of banking services to commercial and retail customers in south Louisiana and southeast Texas. MidSouth Bank has 34 locations in Louisiana and Texas and more than 48 ATMs.
SOURCE MidSouth Bancorp, Inc.