Mitsubishi Motors Recognized As OEM Of The Year For Road Assist+ Smartphone App At TU-Automotive Detroit

CYPRESS, Calif., June 14, 2019 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, was named "Telematics OEM of the Year" at TU-Automotive Detroit, the world's largest automotive technology conference and exhibition. The honor was bestowed upon Mitsubishi in recognition of the manufacturer's innovative Road Assist+ smartphone application.

The award recognizes forward-thinking original equipment manufacturers (OEM) that are developing cutting-edge technologies and innovations in the connected-vehicle space, and is among the most prestigious and anticipated awards in the connected car industry.

Mitsubishi Road Assist+, built in association with LexisNexis Risk Solutions, is the first hardware-free smartphone-based application provided by an OEM that lets owners realize the cost savings of usage-based insurance (UBI) without having to own a newer "connected car" with built-in telematics capabilities or aftermarket-installed telematics hardware. The app is loaded with technology (GPS and Driving Signature) to give drivers access, at their choosing, to contact participating carriers and exclusive Mitsubishi offers.

"We're extremely honored to be recognized as OEM of the year by TU-Automotive for Road Assist+ and our work in the telematics space," said Bryan Arnett, senior manager, product planning, MMNA. "Today's drivers increasingly expect intelligent services that link to their car to provide a convenient and connected driving experience. Mitsubishi Road Assist+ is a seamless way to offer that while providing cost-savings opportunities for consumers through participating UBI insurance carriers."

The Mitsubishi Road Assist+ App has advanced analytics embedded in it, collecting driving behavior data through telematics technology that provides feedback to help drivers improve their driving and avoid risky behaviors like speeding, hard braking and fast acceleration. The app applies geospatial context to driving events to better understand how drivers respond in different situations.

"Providing insurers and OEMs with comprehensive and normalized telematics data is one of our connected car team's top priorities," said Adam Hudson, senior director, U.S .Connected Car Team, LexisNexis Risk Solutions. "This recognition is a great source of pride, and further showcases us as an emerging leader in the telematics industry."

Mitsubishi Road Assist+ also provides 24-hour emergency roadside assistance and additional value is added in the form of proactive driving feedback and suggestions along with dealership discounts. Moreover, the service allows Mitsubishi to explore valuable insights behind consumer use of their products and supports the goal to enhance driver peace of mind, safety and connectivity on the open road.

Mitsubishi Road Assist+ is available now for both Android and iOS devices on the Google Play Store and Apple App Store.

For more information on Mitsubishi Motors, Mitsubishi Road Assist+ and the 2019 lineup, please visit media.mitsubishicars.com.

About Mitsubishi Motors North America, Inc.
Through a network of more than 360 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand's sixth consecutive year of sales growth.

Located in Cypress, California, MMNA is a part of the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

^{*Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.}

About LexisNexis Risk Solutions

LexisNexis® Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information and analytics for professional and business customers across industries. For more information, please visit www.risk.lexisnexis.com, and www.relx.com.

MMNA Contacts

Jeremy Barnes
Senior Director, Communications and Events
[email protected]
Mobile: 714-296-1402

Erica Rasch
Manager, Communications
[email protected] 
Mobile: 714-715-0876

LexisNexis Contact
Rocio Rivera
Manager, Media and Analysts Relations
LexisNexis Risk Solutions
[email protected] 
Phone: 678-694-2338

SOURCE Mitsubishi Motors North America, Inc.

Related Links

www.mitsubishicars.com