HACKETTSTOWN, N.J., July 12, 2018 /PRNewswire/ -- M&M'S® Caramel – the brand's biggest innovation ever – continues to gain popularity and solidify its place as a sought-after favorite just one year after hitting store shelves. Today the product is more valuable than ever with both current and new fans giving them a try, since packs of M&M'S Caramel will now serve as all-access passes into one-of-a-kind entertainment experiences this summer.
Grammy-nominated singer-songwriter Julia Michaels will kick off the exclusive events by performing an M&M'S Spotlight™ concert at the Southside Music Hall in Dallas on July 25. Fans can stay tuned to M&M'S social channels for details on how to attend the free concert, score a rare opportunity to meet the artist and nab VIP tickets—all by simply bringing along any size pack of M&M'S Caramel.
For those lucky enough to get their hands on the popular flavor variety, the experiences will continue throughout the summer, with chances to interact one-on-one with MLB and NASCAR stars. Get the latest updates on M&M'S Facebook, Twitter and Instagram pages.
"Since the day M&M'S Caramel hit shelves, we've experienced consistent consumer demand and ongoing enthusiasm for the iconic flavor paired with our beloved candy shell," said Allison Miazga-Bedrick, Senior Brand Director, M&M'S Brand. "We are proud to have unlocked this unique taste experience, so it's only fitting we mark the one-year milestone by unlocking additional spontaneous fun for our fans through engaging entertainment events only M&M'S can create. If you haven't tried M&M'S Caramel yet, there's no better time!"
The recently launched campaign uses humor as a way to expose people's genuine love for M&M'S Caramel through quirky videos created by BBDO New York: https://bit.ly/2L6D0fb. Throughout the series, a hidden camera captures an improv actor posing as an M&M'S representative, intercepting real shoppers in an effort to keep the popular flavor variety on shelves. This comedic campaign conveys the simple message that people love M&M'S Caramel, so if you haven't tried them yet (or even if you have), you should go out and get them. The campaign is also supported by a 10-week mobile tour, as well as print and digital.
M&M'S® Caramel Chocolate Candies feature a smooth caramel center covered in delicious M&M'S® Brand Milk Chocolate and coated in a colorful candy shell – offering the ultimate combination of flavors in every bite-sized piece. Chocolate and caramel lovers alike can find M&M'S® Caramel Chocolate Candies available at retailers nationwide in Sharing Size (2.83 oz.), Sharing Size Stand Up Pouch (9.6 oz.) and Singles (1.41 oz.).
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
SOURCE Mars, Incorporated