NEW YORK, Jan. 14 /PRNewswire/ --
According to the Mobile Marketing Association (MMA) (www.mmaglobal.com), the quickest
way to provide monetary relief to those affected by the recent earthquake in Haiti is mobile
giving, and the organization's member companies have responded.
Spearheaded by the Mobile Giving Foundation (MGF), a non-profit organization dedicated to
helping other non-profits raise funds through mobile, MMA member companies are working
with cause-related organizations such as the Yele Foundation, the leading contributor to
rebuilding Haiti founded by Wyclef Jean; Clinton Foundation; Red Cross; and others to
speed relief to those affected by the recent earthquake.
"Response from the public for mobile-giving campaigns related to Haiti Earthquake Relief
has been tremendous, and awareness of the various campaigns continues to grow via
social media sites, such as Facebook and Twitter," said Federico Pisani Massamormile,
MMA interim CEO. "Our members are to be commended for their rapid response; however,
there is still much work to be done, and MMA leadership encourages both our members and
the public to continue their support."
By texting a keyword to a designated short code via a mobile phone, a micro-donation of $5
or $10 can be made to aid the millions of people affected by this tragedy. 100% of your
donation goes to the recipient charity, and the donation appears as a charge on your carrier
bill, standard rates may apply.
For more information on the MMA and how mobile marketing can help maximize relief
efforts, the MMA is available for interviews.
Please contribute now.
Kate Mossbarger or Valerie Christopherson
Global Results Comms, (GRC)
+1 (949) 608 0276
SOURCE Mobile Marketing Association