Mobile Marketing Association (MMA) Comments on Mobile-Giving Efforts for Haiti Earthquake Relief

Members Respond to Crisis; Mobile Enables Quickest Way to Send Monetary Donations

Jan 14, 2010, 17:44 ET from Mobile Marketing Association

NEW YORK, Jan. 14 /PRNewswire/ --


According to the Mobile Marketing Association (MMA) (, the quickest

way to provide monetary relief to those affected by the recent earthquake in Haiti is mobile

giving, and the organization's member companies have responded.

Spearheaded by the Mobile Giving Foundation (MGF), a non-profit organization dedicated to

helping other non-profits raise funds through mobile, MMA member companies are working

with cause-related organizations such as the Yele Foundation, the leading contributor to

rebuilding Haiti founded by Wyclef Jean; Clinton Foundation; Red Cross; and others to

speed relief to those affected by the recent earthquake.

"Response from the public for mobile-giving campaigns related to Haiti Earthquake Relief

has been tremendous, and awareness of the various campaigns continues to grow via

social media sites, such as Facebook and Twitter," said Federico Pisani Massamormile,

MMA interim CEO.  "Our members are to be commended for their rapid response; however,

there is still much work to be done, and MMA leadership encourages both our members and

the public to continue their support."


By texting a keyword to a designated short code via a mobile phone, a micro-donation of $5

or $10 can be made to aid the millions of people affected by this tragedy.  100% of your

donation goes to the recipient charity, and the donation appears as a charge on your carrier

bill, standard rates may apply.


For more information on the MMA and how mobile marketing can help maximize relief

efforts, the MMA is available for interviews.


Please contribute now.


Kate Mossbarger or Valerie Christopherson

Global Results Comms, (GRC)

+1 (949) 608 0276


SOURCE Mobile Marketing Association