Morgans Hotel Group Launches Hottest Hotel Amenity - In-Room iPads at Royalton

Premiering during New York Fashion Week in September

Sep 13, 2010, 13:25 ET from Morgans Hotel Group Co.

NEW YORK, Sept. 13 /PRNewswire/ -- Morgans Hotel Group Co. (Nasdaq: MHGC) ("MHG"), the original boutique hotel company, announces its plans to provide guests at its Royalton hotel with custom Apple iPads as an unprecedented supplement to its concierge program.  This new initiative launches during New York Fashion Week and will continue indefinitely, with plans to embellish the unique features and content in the months to come.  

(Photo:  http://photos.prnewswire.com/prnh/20100913/NY63694 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100913/NY63694 )

In keeping with Morgans Hotel Group's commitment to innovation and offering its guests engaging experiences and cutting-edge technology, this latest amenity will keep Royalton's savvy clientele in the know and informed with content relating to the most relevant citywide events such as Fashion Week, The Armory Show and the New York Marathon.  This unique extension of the company's renowned concierge services will further facilitate discerning guests' movements through the city, arming them with 'insider' knowledge, and ensuring that every aspect of their hotel stay is tailored to personal preference.

Direct communication with hotel management via iPads enables a seamless stay at Royalton, providing one touch access to hotel services including in-room dining, housekeeping, wake up calls, valet parking/bellman, internet, hotel information, transportation options, maps and directions.

Beyond these traditional hotel services, unique features include:

  • A first look at Morgans Hotel Group's new collaboration with RCRD LBL, the premiere online destination for free downloads from the hottest marquee and emergent artists.  

  • "The List" – Content sourced from "The List" destination guide, curated by the group's concierge teams in collaboration with UrbanDaddy, the city's de facto dining and nightlife authority.

  • "Follow Us" - Links to the hotel's acclaimed Tumblr, Facebook and Twitter pages.

  • "Fashion" – Continually updated information on what's happening in the city during Fashion Week.

  • "Newspapers and Magazines" - Links to major media outlets, including The New York Times, Financial Times, New York Post, Wall Street Journal, USA Today and The International Herald Tribune, Interview Magazine, New York Magazine, Wallpaper and City Magazine.

  • "Sleep Sounds" – A custom playlist of exclusive gentle sounds to help one fall asleep, providing guests with a luxurious nocturnal experience.

"Innovation and enhanced guest experience are high priorities for us," said Kim Walker, Senior Vice President and Creative Director for Morgans Hotel Group.  "The in-room iPad concierge program we have created for Royalton is creative and playful, as well as practical, and it speaks to the personality of our guests.  The content offered here, from 'The List' to custom playlists created exclusively for us by RCRD LBL, takes the traditional idea of a hotel amenity to a new level."

In addition to serving as a resource for guests, this new platform also offers advanced communication tools for hotel staff, including real time messaging, notes from the General Manager, messages regarding programmed events, and information on specialty cocktails and featured menu items from the restaurant. Hotel employees will even be able to program specific video or on-screen messaging for in-house groups. Royalton, already renowned for their staff and service, expects this program to enhance guest communication while heightening operational efficiencies.

One of the additional features in development is a mobile application that will allow guests to access these features from their mobile device.  Morgans Hotel Group's new iPad amenity will soon be expanded to the entire hotel collection.

About Morgans Hotel Group

Morgans Hotel Group Co. (Nasdaq: MHGC) is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector.  Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles and South Beach, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico.  Morgans Hotel Group has other property transactions in various stages of completion, including projects in SoHo, New York and Palm Springs, California. For more information please visit www.morganshotelgroup.com.

Forward-Looking and Cautionary Statements

This press release may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Such forward-looking statements relate to, among other things, the operating performance of our investments and financing needs and prediction of certain future other events. Forward-looking statements are generally identifiable by use of forward-looking terminology such as "may," "expect," "anticipate," "estimate" "believe," "project," or other similar words or expressions. These forward-looking statements reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause our actual results or other future events to differ materially from those expressed in any forward-looking statement.  Important risks and factors that could cause our actual results to differ materially from those expressed in any forward-looking statements include, but are not limited to economic, business, competitive market and regulatory conditions such as: a sustained downturn in economic and market conditions, particularly levels of spending in the business, travel and leisure industries; continued tightness in the global credit markets; general volatility of the capital markets and our ability to access the capital markets; our ability to refinance our current outstanding debt and to repay outstanding debt as such debt matures;  our ability to protect the value of our name, image and brands and our intellectual property;  risks related to natural disasters, such as earthquakes, volcanoes and hurricanes; hostilities, including future terrorist attacks, or fear of hostilities that affect travel;  and  other risk factors discussed in MHG's Annual Report on Form 10-K for the fiscal year ended December 31, 2009, and other documents filed by MHG with the Securities and Exchange Commission from time to time.  All forward-looking statements in this press release are made as of the date hereof, based upon information known to management as of the date hereof, and MHG assumes no obligations to update or revise any of its forward-looking statements even if experience or future changes show that indicated results or events will not be realized.

SOURCE Morgans Hotel Group Co.



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