Morgans Hotel Group Launches Intelity's ICE, a Digital Extension of Its 'GEM' Program, Via iPads in All Guest Rooms at Royalton New York

NEW YORK, July 20 /PRNewswire-FirstCall/ -- Morgans Hotel Group Co. (Nasdaq: MHGC) ("MHG"), the original boutique hotel company, announces its plans to launch a new virtual concierge program, a digital supplement to its renowned "GEM" (guest engagement manager) services. This initiative utilizes Intelity's ICE (Interactive Customer Experience), via iPads, which will be available in all guest rooms at Royalton.

In keeping with Morgans Hotel Group's commitment to innovation and to offering its guests engaging experiences from nightlife to design, this latest amenity will deliver content from "The List" destination guide, curated by the group's concierge teams in collaboration with UrbanDaddy, access to the companies' acclaimed music compilations, bespoke content relating to Fashion Week, the Armory Show and other current, New York related events and access to select movies and television shows.

In addition to these built in features, mobile applications and services will also be included.  

This innovative hospitality development will offer guests the opportunity to interactively explore the hotels many amenities, browse and order in-room dining options, communicate with the concierge for tickets to events, or arrange a car service; all on brand new Apple iPads.  Guests will even be able to personally manage their requests using the new ICE Touch program in-room technology. From the convenience of their room, guests will have direct communication with hotel management allowing them a novelty experience and further establishing a seamless stay at Royalton.

In addition to serving as a resource for guests, this new platform also offers advanced communication tools for hotel staff, including real time messaging, notes from the General Manager, messages regarding programmed events, and information on specialty cocktails and featured menu items from the restaurants' Chef. Hotel employees will even be able to program specific video or on-screen messaging for in-house groups. Royalton, already renowned for their staff and service, expects this program to enhance guest communication while heightening operational efficiencies.

"This digital extension of our GEM program, is truly innovative within the boutique hotel sector," said Dave Weidlich, Executive Vice President of Operations for Morgans Hotel Group. "This is an opportunity for Morgans Hotel Group to provide a unique and engaging guest experience, while staying on the cutting edge of technology."

Launching in time for New York Fashion Week in September, with exclusive features that will appeal to Royalton's fashion savvy clientele, the ICE program will further highlight Royalton's position as the choice hotel for international influencers and tastemakers.

About Morgans Hotel Group

Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector.  Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles and South Beach, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico.  Morgans Hotel Group has other property transactions in various stages of completion, including projects in SoHo, New York and Palm Springs, California. For more information please visit www.morganshotelgroup.com.

About Intelity

Intelity, headquartered in Orlando, Fla., is a hospitality software solution company focused on the self-service marketplace. Its ICE software with guest interface and "ICS" backend management has been recognized in a vote by hoteliers as the best guest interactive service technology available. Intelity designs its software/hardware products with a focus on generating higher revenues, reducing operating costs and increasing guest satisfaction. Become acquainted with ICE and learn what Intelity's hotel partners are saying on the Intelity website (www.intelitycorp.com).

For more information please call 1-888-RevPAR-1 (1-888-738-7271)

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SOURCE Morgans Hotel Group Co.