Moroccanoil® Introduces Moroccanoil for Body

NEW YORK, March 15, 2012 /PRNewswire/ -- Moroccanoil®, the originator and leader in professional oil-infused hair products, unveils an unparalleled line of argan oil-infused body care.  The curated collection is inspired by the landscapes and cultures of the Mediterranean, and combines innovative technology and proprietary ingredient blends to instantly transform and restore skin's vitality. Each product delivers the luxury and efficacy consumers and retail partners have come to expect from the Moroccanoil brand.

"We revolutionized the haircare industry with our original Moroccanoil Treatment, and through our continued commitment to innovation we hope to have the same impact on the body category," says Carmen Tal, Moroccanoil Co-Founder. "These new launches provide dramatic results and a sensory experience unmatched by brands currently in the marketplace."

The chemistry behind Moroccanoil's remarkable oil blends proves that not all oil is created equal. Cultivating the highest quality ingredients, Moroccanoil has created one-of-a-kind formulas that are so intuitive and skin-smart, they're ideal for promoting skin recovery and balance. From the brightening power of citrus to the calming benefits of chamomile, each product replenishes skin's moisture content, restores elasticity and improves barrier function to deliver effective solutions that are safe for all skin types. The proprietary blends including argan oil are extremely rich in natural tocopherols (Vitamin E), essential fatty acids and anti-oxidants, which nourish and hydrate skin to improve overall texture and tone. To awaken the senses with daily aromatherapy, body products are infused with three fragrances consisting of Mediterranean notes, Signature Moroccanoil, Honey-Lavender and Orange Peel.  All formulas are paraben free, mineral oil free, alcohol free and bare the cruelty-free seal.

"From the ingredients I want to the performance I expect, this line provides me with exactly what I am looking for as a beauty consumer. I love that our new Intense Hydrating Treatment melts from a gel into an oil. It can soothe even my driest skin, act as massage oil or even be added to the bath as an extra indulgence," adds Tal.

At Moroccanoil prestigious spa partners, trained experts will provide deep therapeutic treatments leaving the body and mind refreshed, relaxed and revitalized. Signature Moroccanoil body product services include The Hydration Ritual, The Head-to-Toe Ritual and The Moroccan Manicure and Pedicure. Here individuals will experience the exfoliating benefits of Body Buff, indulge in the moisturizing properties of Body Souffle and discover the nourishing effects of Intense Hydrating Treatment.

Moroccanoil Body Buff is uniquely made with natural orange peel exfoliator, and is gentle enough for daily use to polish away dead skin cells and instantly transform your skin. The added benefits of argan oil blended with Vitamin E and nourishing avocado, grape seed, safflower, sesame and sweet almond oils, rejuvenate your skin with intense moisture. ($42, 6.0 fl. oz.)

Moroccanoil Body Souffle is a rich formula of anti-oxidant argan oil and creamy shea butter that drenches skin with much needed moisture.  It begins to transform the moment it touches the skin, leaving it soft, smooth and delicately fragranced with the signature scent of Moroccanoil. ($52, 6.4 fl. oz.)

Moroccanoil Intense Hydrating Treatment harnesses antioxidant argan oil and naturally replenishing botanicals to create a uniquely transforming treatment for even the driest skin. Melting from a gel to an oil as you massage it into skin, this will help restore elasticity and nourish skin leaving it softer and noticeably healthier. A honey-lavender scent makes this a soothing experience. ($27, 3.4 fl. oz.)

Moroccanoil Hand Cream imparts the natural gifts of antioxidant-rich argan oil along with cocoa, shea and avocado butters to repair dry hands, increase the strength of nails and soften cuticles. Your skin will absorb this weightless, concentrated cream in an instant, protecting hands and leaving them soft and supple. ($28, 4.2 fl. oz./$18, 2.5 fl. oz.)

Moroccanoil Cleansing Bar is a mild cleanser that unites argan oil and shea butter to infuse skin with moisture. Let the signature scent of Moroccanoil awaken your senses. For skin that is left soft and clean. ($10, 110 g.)

Moroccanoil body products will be available in April 2012 at luxury retailers, and products along with signature services will be available at prestige spa partners, including Four Seasons properties, Mandarin Oriental properties, Trump properties and Canyon Ranch properties. For more information and to explore the brand's digital catalogue please visit www.moroccanoil.com.

About Moroccanoil
Moroccanoil®, the originator and industry leader of luxury oil-infused products, is embraced by celebrities, runway stylists and women all over the world.  The Moroccanoil brand is renowned for its proprietary, lightweight, instantly-absorbed formulas designed to revitalize hair and skin for truly transformational results. The brand delivers products that offer women simple and effective solutions for everyday use.  Moroccanoil hair products are found in fine salons nationally and internationally. Moroccanoil body products can be found at luxury retailers and spa partners. For more information about offerings from Moroccanoil please visit www.moroccanoil.com.

SOURCE Moroccanoil