Moroccanoil® Launches in Ulta Beauty, Reaching More Beauty Consumers Nationwide and Reaffirming the Brand's Salon Roots

NEW YORK, Aug. 25, 2025 /PRNewswire/ -- Moroccanoil is proud to announce its expansion into Ulta Beauty, the nation's largest beauty retailer. This milestone marks a significant moment in the brand's journey as it continues to grow its multi-category consumer presence while honoring its stylist-first legacy.

Beginning August 24, Moroccanoil will begin launching their full assortment of haircare, body care, and fine fragrance in select Ulta Beauty stores nationwide and on Ulta.com, with some of the brand's bestsellers available to shop in all locations. As the global leader in argan oil-infused beauty, the brand's luxurious, Mediterranean-inspired, multi-category lineup will now be available to even more beauty enthusiasts across the U.S.

"Moroccanoil's expansion into Ulta Beauty marks a powerful next step for the brand," said Carmen Tal, Co-founder of Moroccanoil. "Ulta Beauty shares our values of innovation, inclusivity, and deep commitment to the stylist community, so it was clear they would be a great partner for us. We're excited to meet the Ulta Beauty guest and support Moroccanoil's legacy of being a stylist-first brand by creating new opportunities to champion and inspire Ulta Beauty's professional stylists."

As a brand trusted by professionals, Moroccanoil's presence at Ulta Beauty creates a valuable opportunity to engage with the leading retailer's comprehensive network of over 7,000 in-store stylists. Through education, in-store activations, and exclusive professional services, Moroccanoil will continue to support stylists while delivering salon-quality results to Ulta Beauty guests.

"We are excited to welcome Moroccanoil to our growing prestige haircare assortment," said Penny Coy, Senior Vice President of Merchandising, Ulta Beauty. "As a brand renowned for pioneering the use of argan oil in haircare, Moroccanoil has set the standard for performance and luxury in not only the hair care category, but also expanding this high standard into body care and fine fragrance. Their commitment to high-quality ingredients, transformative results, and signature scent has built a loyal following and a true community, many of whom are already shopping our assortment. Our guests are always looking for products that deliver both visible results and an elevated experience—and Moroccanoil's mission to empower confidence through beautiful, healthy hair does just that. From their cult-favorite Moroccanoil Treatment to a full range of care and styling essentials, Moroccanoil brings something truly special to our shelves and we're confident this partnership will resonate with our beauty community and become a go-to favorite."

This launch reflects Moroccanoil's continued evolution as a multi-category lifestyle brand, expanding its reach to meet more beauty lovers than ever before. As the brand grows, it remains grounded in its roots—creating high-performing, luxurious products designed for both consumers and professionals, and celebrating the transformative power of beauty.

Moroccanoil's full brand expression will be available in 800 Ulta Beauty stores nationwide and Ulta.com starting August 24^th, 2025 with hair and body care products ranging from $20 - $65 and fine fragrance and hair tools ranging from $105 - $160.

About Moroccanoil:
Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.

Moroccanoil hair and body products are available at fine salons and retailers, spas, and online in over 80 countries worldwide. Visit us at Moroccanoil.com. For daily inspiration, follow @Moroccanoil on X and Instagram; subscribe to our beauty tutorials on YouTube, and find us on Facebook!

About Ulta Beauty:
Ulta Beauty is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skincare, haircare, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to approximately 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place^®. With an expansive product assortment, professional salon services and its beloved Ulta Beauty Rewards loyalty program, the company delivers seamless, personalized experiences across stores, Ulta.com and the Ulta Beauty App – where the possibilities are truly beautiful. Ulta Beauty is also expanding its presence internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland. For more information, visit www.ulta.com.

SOURCE Moroccanoil