Mtn Dew® Game Fuel® And Doritos® Team Up With Call Of Duty ®: Black Ops Cold War Launch, Unlocking Epic In-Game Rewards
PepsiCo snack and beverage brands team up again to fuel gamers' path to victory in blockbuster game with the purchase of participating products
Oct 15, 2020, 10:00 ET
PURCHASE, N.Y., Oct. 15, 2020 /PRNewswire/ -- Mtn Dew, Mtn Dew Game Fuel, and Doritos are joining forces once again with Activision's popular Call of Duty® franchise, for the launch of Call of Duty®: Black Ops Cold War. The dynamic program gives players access to bonus in-game rewards and prizes. Along with scoring double XP with every purchase and a chance to win special gaming swag; both brands worked with Call of Duty® to bring retro Mtn Dew cans and Doritos posters and billboards into campaign mode to set the stage of this time for fans.
"We're thrilled to team up with Call of Duty for the launch of Black Ops Cold War," said Erin Chin, senior director, marketing, Mtn Dew and Mtn Dew Game Fuel. "Fans have come to expect best-in-class experiences from Dew and partnering with Activision allows us to do exactly that."
To celebrate the launch of Black Ops Cold War, earlier this month Doritos unveiled their newest flavor, Doritos Twisted Lime. These crunchy tortilla chips are the perfect combination of tangy and heat with a mouth-watering lime flavor that finishes with a kick. Doritos Twisted Lime chips are available nationwide for a limited time in exclusive Call of Duty®-themed packaging.
"Our brand fans are passionate about taking things to another level— whether it's gaming or snacking— so the launch of the action-packed Black Ops Cold War game presented the perfect moment to introduce an equally bold flavor," said Caio Correa, senior director of marketing, Doritos. "Doritos Twisted Lime brings a new lime-flavored chip that packs the same intense citrus punch consumers love and allows us to celebrate our latest partnership with Activision in a big way."
Call of Duty®: Black Ops Cold War is scheduled for global release on November 13. In addition to a thrilling campaign and a signature new Zombies mode, the next chapter of the Black Ops Multiplayer experience is defined by signature combat, deniable operations and a connected experience across platforms and generations.
Even More In-Game Rewards
Beginning October 19, players can purchase participating cans of Mtn Dew, Mtn Dew Zero Sugar, Diet Mtn Dew, Mtn Dew Game Fuel and Doritos bags for the chance to unlock epic in-game rewards. By entering codes from eligible products, gamers will automatically be entered into a weekly drawing with a grand prize of 2XP for one year. With the first purchase of select Mtn Dew Game Fuel cans and/or Doritos bag, gamers will unlock bonus in-game calling cards and a weapon charm.
Fans can choose to instantly access 2XP simply by redeeming the codes on these specially-marked packages. Codes can be redeemed by visiting www.mountaindew.com/callofduty or www.gamefuel.com/callofduty.
Along with the in-game rewards, every purchase of eligible Mtn Dew and Mtn Dew Game Fuel at Walmart and special edition MTN DEW fountain cups available for a limited time only at Speedway stores will allow players to score other major prizes – like the highly anticipated PlayStation®5 console – giving them even more fuel to power up their gameplay experience.
Even More Dedication to the Gaming Community
Since launching in 2019, Mtn Dew Game Fuel has highlighted its bold style within the world of gameplay through a steady stream of new flavor launches and gaming partnerships. Doritos likewise has a long-standing history of bringing brand fans and gamers together for unique and immersive experiences. The new collaboration with Call of Duty®: Black Ops Cold War underscores the ongoing mission of both brands to drive innovation and excitement in the gaming industry.
To mark the launch, Mtn Dew will also debut "Leave No DEW Behind" on November 2. The :15 TVC encourages fans to get ready to compete. On November 9, Mtn Dew Game Fuel will additionally support the campaign with digital content titled "Domination is Beautiful."
Visit Facebook.com/MountainDew to stay up-to-date on the latest and join the conversation on Twitter at @mountaindew and @GameFuel.
About MTN DEW GAME FUEL
MTN DEW® GAME FUEL® is the first beverage in the PepsiCo portfolio designed just for gamers. The beverage, developed in partnership with professional and elite amateur gamers, includes ingredients shown to improve accuracy and alertness. MTN DEW GAME FUEL cans feature unique resealable technology and a tactile grip, to keep the beverage fresh and hardware dry. The beverage, formerly known as MTN DEW AMP GAME FUEL is available in five game-winning flavors: Charged Cherry Blast, Charged Cherry Burst, Charged Original DEW®, Charged Tropical Strike and Charged Orange Storm. MTN DEW GAME FUEL also offers a Zero Sugar option in two flavors - Charged Raspberry Lemonade and Charged Watermelon Shock. For more information, follow on Twitter @gamefuel.
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, and new MTN DEW® ZERO SUGAR. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $17 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.
Headquartered in Santa Monica, California, Activision is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More information about Activision and its products can be found on the company's website, www.activision.com or by following @Activision.
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