MTV's "The Real World" Taps TOTO

Company Creates Luxury Branded Bath Suite on Popular, Long-Running Show

Sep 30, 2011, 07:00 ET from TOTO

MORROW, Ga., Sept. 30, 2011 /PRNewswire/ -- TOTO, the largest plumbing manufacturer in the world with $5.1 billion dollars in annual sales, today announced that it has installed a branded luxury spa bath suite on "The Real World," created for MTV by Jonathan Murray and Mary-Ellis Bunim of Bunim-Murray Productions.  Enjoying its 26th season with the return to San Diego after a 10-year hiatus, the popular, long-running series premiered on the September 28th.

(Photo:  http://photos.prnewswire.com/prnh/20110930/CL77906-a )

(Logo:  http://photos.prnewswire.com/prnh/20110930/CL77906LOGO-b )

"We have enjoyed a successful partnership with MTV for several years now," said David Krakoff, Senior Vice-President, Sales Division.  "Throughout its 25 seasons, 'The Real World' has been one of the network's highest-rated shows, attracting a diverse audience from Millennials to GenXers, who are now first time homeowners looking for high-design premium plumbing products with which to remodel their bathrooms."

Located in upscale La Jolla's oceanfront Bird Rock neighborhood -- widely considered the Beverly Hills of San Diego -- this year's two story, eight bedroom house features a large set living room, dining area with floor-to-ceiling glass, pool and patio overlooking the ocean, and tennis court on the top deck.

For "The Real World" house's luxury spa bath, MTV selected TOTO products for their innovation, water efficiency, trend-setting design, and extraordinary performance.  For the vanities of this chic, sophisticated space, the company installed its high-design Luminist Lighted Round Vessel Lavatories and elegant En Single Lever High-Efficiency Faucets.  In the toilet rooms, TOTO put in its Aquia Dual Flush High-Efficiency Toilets equipped with Washlet S300 personal cleansing systems.  In the showers, TOTO installed high-efficiency Upton Shower Systems with 0.8 gallons per minute GyroSteam High-Efficiency Body Sprays, which provide whole body drenching with their unique water technology that encases individuals in warm water as if they were in a bath.  Upton accessories completed the design.  To round out the luxury space, after consultation with MTV, TOTO provided branded bathrobes, bath linens, waste bins, personal effects caddies, and beach towels.  

For program information and episode schedule, visit MTV's website at www.MTV.com.

Editor's Note:  As with all TOTO products, high-resolution digital photography of the TOTO's MTV "Real World" Branded Bath Suite is available for download from TOTO's Online Press Room and immediately upon request.

About MTV:

MTV is the world's premier youth entertainment brand.  With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture.  MTV is part of MTV Networks, a unit of Viacom, one of the world's leading creators of programming and content across all media platforms.  For more information, go to www.mtvpress.com.

About TOTO:

TOTO USA is headquarters for the Americas Division of the TOTO Global Group, which was established in 1917 with the founding of TOTO, Ltd., in Kitakyushu, Japan.  TOTO is the largest plumbing manufacturer in the world with $5.1 billion dollars in annual sales.  To date, TOTO has produced more than 60 million plumbing fixtures.  Today, this international company maintains 23,500 employees in 69 offices around the world and owns manufacturing facilities in Japan, Mexico, the USA, China and Europe with an affiliated network of more than 80 production facilities worldwide.  With over 1,500 engineers on staff and three centers devoted solely to research and development, TOTO is the undisputed global leader in product innovation, precision engineering, high design, and sustainability in products that are designed to meet people's real world needs.  Exemplified in the company's philosophy -- People First Innovation -- TOTO offers consumers elegant luxury products that save money and water without sacrificing an ounce of performance and the peace of mind that comes from knowing they purchased a brand that sets the standard for world-class performance, enduring quality, and reliability.  Winner of numerous domestic and international awards and recognitions, TOTO is the only plumbing manufacturer honored as Water Efficiency Leader by the Environmental Protection Agency.  TOTO continues to raise industry standards and consumer expectations as to what is possible in the bath space, as it connects people with water in ways that enrich the flow of their daily lives.

For more information, consumers may visit www.totousa.com or call 1.888.295.8134, Option 5.

SOURCE TOTO



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