WILTON, Conn., June 25 /PRNewswire/ -- NIVEA announced today an exciting partnership with Grammy nominated singer/songwriter, Natasha Bedingfield for the release of her new single, "Touch." The hot summer track will serve as the official theme song of the NIVEA Happiness campaign and the 2010 AVP NIVEA Happiness Tour.
NIVEA's happiness campaign helps people connect by bringing them together to celebrate what makes them happy. NIVEA understands the importance of human connections and helps bring people together during iconic moments such as the perfect New Year's kiss in Times Square or celebrating the power of hugs and kisses on Valentine's Day. As the official sponsor of the 2010 AVP NIVEA Happiness Tour, NIVEA aims to share happiness with more than a dozen communities across the country where beach volleyball fans will gather to enjoy sand, sport and music from Natasha Bedingfield.
Bedingfield's song "Touch" will also be featured in NIVEA's newest commercials, which include NIVEA Happy Sensation Body Lotion and NIVEA Touch of Happiness Body Wash. Infused with orange blossom scent and bamboo essence, the newest products to hit shelves are sure to make everyone's day a bit happier.
"I've never been happier than I am right now," said Bedingfield. "I just celebrated my one-year wedding anniversary with the love of my life, and my new album, which I'm very proud of, will be released this fall. When I heard about NIVEA's Happiness campaign, I couldn't think of a better way to share my new song, 'Touch,' with fans. When you feel happy, it's contagious!"
"NIVEA Happy Sensation Body Lotion's energizing scent and fast-absorbing 24-hour moisturization makes skin soft, silky and fresh feeling. With Natasha's newest song, 'Touch' we quickly recognized the strong connection to our happiness platform. What better ways to help make people happy than with great scents, smooth skin and music," said Nicolas Maurer, Vice President, Marketing, Beiersdorf, Inc. "Natasha's personality is captivating and we are thrilled to share her exclusive new track with the world, as part of NIVEA's newest happiness initiative."
Brand Synergy Group, NIVEA's music entertainment agency, researched catalogs of music to find the perfect summer happiness track for NIVEA. "By working directly with Natasha's management team, William Derella and David Sonenberg of DAS Communications, Ltd, the team behind the Black Eyed Peas, Fergie, and Taylor Momsen among others, we discovered an unreleased song from Natasha's forthcoming album that aligns perfectly with the brand's identity," explains Laura Striese, Vice President of Brand Synergy Group.
NIVEA is manufactured by Beiersdorf AG, a leading international company of branded consumer products for skin and beauty care. Known for 125 years of experience in research and development and strong international presence, Beiersdorf manufactures leading international brands like NIVEA, Eucerin and Aquaphor, and La Prairie. For more information on Beiersdorf, visit www.beiersdorfusa.com. For more information on NIVEA's Happiness products, Touch of Happiness Body Wash and Happy Sensation Body Lotion, please visit www.NIVEAusa.com.
About Brand Synergy Group
Brand Synergy Group, powered by Primary Wave Music, is an entertainment agency that focuses on conceptualizing and executing entertainment based marketing strategies for brands that are seeking to create new, profitable platforms that resonate with consumers and strengthen brand loyalty. For more information on Brand Synergy Group, please contact Laura Striese firstname.lastname@example.org / office: 212.584.8067.