The Natrol® brand is partnering with star quarterback Josh Allen and renowned sleep specialist Dr. Chris Winter to launch its new restorative sleep supplement line: Natrol® Sleep & Restore. Whether you're a star athlete, a hardworking self-starter or just a parent doing their best, every great performance starts with a great night's sleep and every great night's sleep starts with Natrol®.
Natrol® Sleep & Restore is a science-backed supplement blend designed to help you relax, unwind and get a better night's sleep†, the key to a great next day.
The Power of Sleep & Restore
Natrol® Sleep & Restore is available in three convenient forms: a calming sugar-free drink mix, gummies, and capsules. It's formulated with a unique blend of quality ingredients that deliver a great night's sleep†, including:
- Magnesium from Magnesium Glycinate: A highly absorbable form of magnesium that is gentle on the stomach. Magnesium is an essential mineral that can help the body relax and support healthy sleep.†
- GABA: Improves sleep quality and supports falling asleep faster (after one week).†
- Botanical Blend: A blend with tart cherry, lemon balm, and chamomile.
- Tailored Solution: Available with or without melatonin to suit individual sleep needs.
"At Natrol® we know that a great performance, in sports or daily life, is built on restorative sleep," said Rebekah Lyle, Chief Marketing Officer at Natrol®. "In today's fast-paced world, we're committed to helping our customers maximize their nights, so they can wake up recharged and ready to meet life's demands. Partnering with Josh Allen was a natural choice; his focus on balancing physical performance with overall wellness aligns perfectly with our mission, as he understands that quality sleep is key to feeling your best and performing at your peak. Partnering with Dr. Winter was also a natural fit; his expertise in sleep and wellness reinforces our belief that restorative sleep is foundational to both physical and mental performance."
Josh Allen Wants You to Sleep Like a Pro
In partnership with Josh Allen, the Natrol® brand invites you to discover the transformative potential of restorative sleep and recognize that quality sleep is inherent to great performance and the foundation of a wellness journey. Natrol® Sleep & Restore helps everyone from athletes to everyday achievers become Pro Sleepers through the power of better rest.
To celebrate the launch of Natrol® Sleep & Restore, the Natrol® brand is introducing a new commercial called "This Me." It features Josh Allen hurdling defenders, walking a red carpet and more, all while describing how he's able to show up as a better him everywhere he goes made possible by a great night's sleep thanks to Natrol® Sleep & Restore. Developed in partnership with creative agency Betty, a Quad agency, the video spot offers an aspirational example of how a restorative night's sleep is key to performing as your best self during the day.
"Every great performance starts with a great night's sleep, and recovery is an important part of my wellness and performance playbook," said quarterback Josh Allen. "With Natrol® Sleep & Restore, I wake up fully refreshed, ready to tackle the day ahead, on and off the field. This partnership with Natrol® is about unlocking the potential that follows restorative sleep, and I'm thrilled to share this product with my fans."
The Science Behind Restorative Sleep
In partnership with Dr. Chris Winter, the Natrol® brand is redefining the way we perceive sleep, transforming it into a strategic advantage crucial for anyone seeking to perform at their highest level. Dr. Winter is a renowned sleep specialist who has worked extensively with professional sports teams, helping athletes optimize their performance through better sleep and recovery strategies.
Studies* show a link between quality sleep and performance. Sleep is not merely a passive state, but a critical physiological process that facilitates recovery*, enhances cognitive function and boosts overall well-being**. By prioritizing sleep, athletes and the everyday go-getter alike can unlock their potential, leading to improved focus, quicker reaction times, and greater resilience in the face of challenges.***
"Sleep is fundamentally the cornerstone of performance, affecting every aspect of our lives, from sports to everyday tasks. By prioritizing sleep, we can enhance not just physical capabilities, but also cognitive function and holistic well-being," said Dr. Chris Winter, MD, board certified neurologist and sleep specialist. "I'm truly enthusiastic about teaming up with Natrol® in this vital endeavor. Together, we aim to empower individuals to recognize and harness the transformative power of quality sleep, enabling them to unlock their full potential and thrive in every pursuit."
Natrol® Pro Sleeper Sweepstakes
To celebrate the launch of Natrol® Sleep & Restore, the brand is launching the Natrol® Pro Sleeper Sweepstakes, which you can enter at NatrolProSleeper.com. Today through July 3, you can become a Pro Sleeper and champion a lifestyle built on resilience and the transformative power of restorative sleep. Pro Sleepers will have the chance to win exclusive prizes, including:
- Grand Prize: One grand prize winner will receive a year's supply of Natrol® Sleep & Restore product, a Natrol® brand robe, an expert sleep consultation with Dr. Winter, plus signed merch and a video message from Josh Allen!
- First Prize: 50 winners will receive a bottle of Natrol® Non-Melatonin Sleep & Restore Gummies and a Natrol® brand robe.
- Second Prize: 2,000 winners will receive a sample of Natrol® Non-Melatonin Sleep & Restore Gummies.
- Third Prize: The first 2,500 to sign up will receive a digital Natrol® Sleep & Restore coupon.
To become a Pro Sleeper and learn more about the sweepstakes, please visit NatrolProSleeper.com.
Natrol® Sleep & Restore products are available nationwide at Target, Amazon, Walmart and more. To learn more about the Natrol® brand and find at a store near you, visit Natrol.com and follow along on Instagram, Facebook, and TikTok.
About Natrol®
Born from a passion to improve human wellness worldwide, Natrol® is a leading manufacturer and distributor of high quality, innovative products that support the health of its consumers to help promote the quality of everyday life. Founded in 1980, Natrol® has evolved over the past four decades into one of the most recognized brands in the Vitamin, Mineral and Supplement category. In the U.S., Natrol® is a Sleep Solution authority and is the #1 drug free sleep aid.^ The brand develops high quality supplements for five vital health areas – Sleep, Immunity, Brain Health, Mood & Stress, and Beauty. Natrol® distributes domestically as well as internationally in over 40 countries. Visit Natrol.com for more information.
† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. |
^Nielsen, xAOC, 52 weeks ending 4/26/2025, Sleep Aid Supplements
*Arthroscopy, Sports Medicine, and Rehabilitation, April 2025
**National Sleep Foundation, March 2025
***Cureus Journal of Medical Science, December 2024
SOURCE Natrol
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