Neurolens® Rebrands as Newton™, Ushering in a Bold New Era of Optical Innovation

• Neurolens rebrands to Newton, marking a strategic evolution for the company that has transformed vision care with breakthrough Contoured Prism™ technology over the past decade.
• Newton is named after Sir Isaac Newton. Regarded as one of history's greatest innovators, his discoveries in the fields of mathematics, physics, astronomy, and optics revolutionized the way we understand the world. This spirit of innovation is reflected in the company's mission to uncover new possibilities in vision care and challenge conventional standards in optometry.
• The rebrand positions Newton as an innovation company redefining eye care through exceptional patient experiences and outcomes, driven by breakthrough technologies such as Contoured Prism technology and additional innovations to be announced later this month.
• Neurolenses are the only lens proven to reduce headache impact. Newton continues its unwavering support of optometry practices, empowering providers to deliver life-changing relief to patients.

DALLAS, Sept. 9, 2025 /PRNewswire/ -- Neurolens, the innovation company redefining eye care through exceptional patient outcomes, is proud to announce its official rebrand to Newton. Named after Sir Isaac Newton—a great innovator who laid the foundation for modern optics —the transformation reflects the company's commitment to challenging conventional standards in optometry and pioneering new frontiers that improve patient lives.

"Newton represents more than a rebrand—it signals the next chapter in transforming eyecare beyond 20/20," said Davis Corley, CEO of Newton. "That same spirit of discovery drives everything we do. We don't just meet expectations—we set new ones."

The Newton story began over 13 years ago with pioneering research into Contoured Prism technology. By addressing how binocularity impacts the trigeminal nerve, particularly in the near vision zone, this breakthrough lens technology helps eyes work together effortlessly— allowing patients to not just see better but feel better. Years of research and clinical studies led to the development of Contoured Prism technology that has provided life-changing relief to hundreds of thousands of patients across North America.

Today, Neurolens technology has delivered measurable results: 90% of patients experience relief from symptoms related to eye misalignment, such as headaches, neck pain, eye strain, and motion sickness. Starting with neurology clinics' most challenging cases, the company has helped hundreds of thousands of patients find the relief they'd been searching for—often within days of wearing their first pair of Neurolenses.

The spectrum of innovation that began with Neurolens continues to expand. Newton represents more than a rebrand—it signals the next chapter in transforming eyecare beyond 20/20, with an unwavering commitment to helping eye care providers deliver exceptional patient experiences.

"We've always believed that results matter, relief matters, and your patients matter," added Corley. "As Newton, we're building on that foundation with innovations that challenge what's possible in optometry."

Dr. Evie Lawson, a Neurolens provider in Seattle, echoes this commitment to transformative patient care. "Neurolens has been truly practice-changing for me and often life-changing for my patients," said Dr. Lawson. "Newton represents the next level of innovation in eye care, consistently supporting optometry to deliver optimized patient experiences. I'm excited to see what the future holds."

About Newton 

Newton is an innovation company redefining the eye care through exceptional patient experiences and outcomes. With patented Contoured Prism™ technology, and soon to be released Convergence Boost™ technology, Newton empowers eye care providers to bring real relief to patients while elevating the standard of care across the industry.

For more information, visit www.newton.tech

SOURCE Newton