LOS ANGELES, Dec. 15, 2010 /PRNewswire/ -- In the year of its 30th anniversary, Neutrogena® Anti-Residue Shampoo proves that a classic never goes out of style as consumers prepare hair for holiday celebrations.
Perhaps no time is more relevant than the winter holidays to celebrate this iconic shampoo as consumers look forward to a month of festivities, parties and up-dos. However, perfecting holiday looks takes styling that can add 10 weeks-worth of residue to hair, leaving it looking lifeless and dull.
Clinically proven to instantly remove 90% of dulling residue left by shampoos, conditioners and styling products, Neutrogena® Anti-Residue Shampoo has been trusted by consumers and editors to help restore men and women's hair's manageability, luster, bounce and volume that are depleted after using excessive styling products.
"A lot of girls don't realize that regular use of their favorite shampoo, conditioner and other styling products leave a residue on their hair which prevents it from being really shiny," said Neutrogena Brand Ambassador Vanessa Hudgens. "That's why I use an anti-residue shampoo like Neutrogena's to bring back the natural shine to my hair."
Recently honored with a 2010 Allure Best of Beauty Award, Neutrogena® Anti-Residue Shampoo has been removing dulling residue for over three decades. With 30 years of hair care innovation since the launch of the shampoo, Neutrogena returned to the labs to reexamine the classic formula's ability to remove residue left from today's shampoos, conditioners and styling products.
In clinical tests, after hair tresses were processed with various combinations of styling products, they were analyzed to determine how much residue was removed. Hair fibers were stained and observed using fluorescence microscopy- which showed residue via a glowing light. After treatment with Neutrogena® Anti-Residue Shampoo, hair fibers were again observed and showed significantly less red - removing 90% of the dulling residue and leaving hair clean, shiny and looking its healthiest.
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Neutrogena® Anti-Residue Shampoo is an easy-to-use, highly effective product specially formulated to be used once-a-week to clear residue that can cause bad hair days. Developed for all hair types, Neutrogena® Anti-Residue shampoo forms into a rich lather that leaves hair clean, shiny and soft and rinses off thoroughly-giving back the gift of gorgeous hair this holiday season.
A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or unknown risks or uncertainties materialize, actual results could vary materially from Neutrogena's and/or Johnson & Johnson's expectations and projections. Risks and uncertainties include general industry conditions and competition; economic conditions, such as interest rate and currency exchange rate fluctuations; technological advances and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approvals; domestic and foreign health care reforms and governmental laws and regulations; and trends toward health care cost containment. A further list and description of these risks, uncertainties and other factors can be found in Exhibit 99 of Johnson & Johnson's Annual Report on Form 10-K for the fiscal year ended January 3, 2010. Copies of this Form 10-K, as well as subsequent filings, are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson. Neither Neutrogena nor Johnson & Johnson undertake to update any forward-looking statements as a result of new information or future events or developments.)