New Book on Messaging Strategy Challenges Entrepreneurs to Speak the Language of Their Prospects
Chicagoland author, David L. Goetz, publishes Native Tongue: Translating your message into the language of prospects, to help organizations competitively position their message in the crowded marketplace.
Apr 17, 2012, 10:00 ET
CHICAGO, April 17, 2012 /PRNewswire/ -- The statistics are grim. Few entrepreneurs succeed past the first couple years. Some say that more than 50 percent of new businesses fail within two years. Others say the number is even higher.
Today's marketplace is like a roiling sea of piranhas competing for a limited supply of meat. There is a headlong rush of entrants into every category of cause or service. How does an entrepreneur gain traction?
Native Tongue, a new book on messaging strategy, helps new business owners translate their message into the language of prospects—to help their fledgling enterprise beat the odds. The book is designed to help entrepreneurs become crystal clear on how they position their cause or service. And thus increase their chance of success.
Entrepreneur and marketing strategy expert Dave Goetz argues that the only "language" a prospect understands is her experience of an organization. And that, says Goetz, is the Truth. Native Tongue makes the simple point that a firm's messaging strategy should begin with that Truth.
"Native Tongue is about the hard work that you need to do before you engage your creative agency or write your marketing plan," says Goetz. "It's not about better PR or flashier creative; your messaging has to be rooted in the Truth."
A primer on messaging strategy with questions at the end of each chapter, Native Tongue is designed to help entrepreneurs identify their Truth and translate that message into a compelling story. Visit www.nativetonguemessage.com for more information or to contact the author.
SOURCE David L. Goetz
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