News from david l. goetz A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Apr 17, 2012, 10:00 ET New Book on Messaging Strategy Challenges Entrepreneurs to Speak the Language of Their Prospects

The statistics are grim. Few entrepreneurs succeed past the first couple years. Some say that more than 50 percent of new businesses fail within two...