New Car Transaction Prices in December 2013 Down 0.6 Percent from Last Year, According to TrueCar.com

GM and Volkswagen reach record Average Transaction Prices

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Jan 03, 2014, 07:00 ET

SANTA MONICA, Calif., Jan. 3, 2014 /PRNewswire/ -- TrueCar.com, the negotiation-free car buying platform, estimated today that the average transaction price (ATP) for light vehicles in the U.S. was $30,786 in December 2013, down $201 (-0.6 percent) from December 2012; and down $35 (-0.1 percent) from November 2013.

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Two automakers - GM and Volkswagen - achieved record highs for their average transaction price in December, reaching $34,634 and $36,433 respectively.

"Incentives, as a percentage of transaction price, are up for several brands - a trend worth keeping an eye on," said Larry Dominique, Executive Vice President of TrueCar and President of ALG. "Chrysler is one automaker that appears to buck this trend, showing positive momentum with a key product launch imminent."

Manufacturer	December 2013 Transaction Price	November 2013 Transaction Price	December 2012 Transaction Price	Percent Change Dec. 2012 to Dec. 2013	Percent Change Nov. 2013 to Dec. 2013
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)	$32,245	$32,314	$31,431	2.6%	-0.2%
Ford (Ford, Lincoln)	$33,721	$33,263	$33,499	0.7%	1.4%
GM (Buick, Cadillac, Chevrolet, GMC)	$34,634	$34,451	$34,183	1.3%	0.5%
Honda (Acura, Honda)	$27,646	$27,809	$26,970	2.5%	-0.6%
Hyundai/Kia	$22,868	$23,341	$24,012	-4.8%	-2.0%
Nissan (Nissan, Infiniti)	$26,486	$26,489	$28,341	-6.5%	0%
Toyota (Lexus, Scion, Toyota)	$30,164	$30,155	$30,327	-0.5%	0%
Volkswagen (Audi, Porsche, Volkswagen)	$36,433	$35,300	$34,342	6.1%	3.2%
Industry	$30,786	$30,821	$30,987	-0.6%	-0.1%

In addition, TrueCar.com estimated that the average incentive for light vehicles was $2,676 in December 2013, up $103 (4 percent) from December 2012; and up $14 (0.5 percent) from November 2013.

Manufacturer	December 2013 Incentives	November 2013 Incentives	December 2012 Incentives	Percent Change Dec. 2012 to Dec. 2013	Percent Change Nov. 2013 to Dec. 2013
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)	$2,954	$2,919	$3,262	-9.4%	1.2%
Ford (Ford, Lincoln)	$3,346	$3,355	$2,749	21.7%	-0.3%
GM (Buick, Cadillac, Chevrolet, GMC)	$3,657	$3,557	$3,522	3.8%	2.8%
Honda (Acura, Honda)	$1,902	$1,897	$1,657	14.8%	0.3%
Hyundai/Kia	$1,741	$1,740	$1,477	17.9%	0.1%
Nissan (Nissan, Infiniti)	$2,697	$2,723	$2,495	8.1%	-1.0%
Toyota (Lexus, Scion, Toyota)	$1,945	$1,948	$1,885	3.2%	-0.1%
Volkswagen (Audi, Porsche, Volkswagen)	$2,338	$2,335	$2,165	8.0%	0.1%
Industry	$2,676	$2,662	$2,573	4.0%	0.5%

TrueCar.com estimated the ratio of incentives to average transaction price for light vehicles was 8.7 percent in December 2013, up 0.4 percent from December 2012 and up 0.1 percent from November 2013.

Manufacturer	Dec. 2013 Incentives/Avg. Transaction Price	Nov. 2013 Incentives/Avg. Transaction Price	Dec. 2012 Incentives/ Avg. Transaction Price	Percent Change Dec. 2012 to Dec. 2013	Percent Change Nov. 2013 to Dec. 2013
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)	9.2%	9.0%	10.4%	-1.2%	0.2%
Ford (Ford, Lincoln)	9.9%	10.1%	8.2%	1.7%	-0.2%
GM (Buick, Cadillac, Chevrolet, GMC)	10.6%	10.3%	10.3%	0.3%	0.3%
Honda (Acura, Honda)	6.9%	6.8%	6.1%	0.8%	0.1%
Hyundai/Kia	7.6%	7.5%	6.2%	1.4%	0.1%
Nissan (Nissan, Infiniti)	10.2%	10.3%	8.8%	1.4%	-0.1%
Toyota (Lexus, Scion, Toyota)	6.4%	6.5%	6.2%	0.2%	-0.1%
Volkswagen (Audi, Porsche, Volkswagen)	6.4%	6.6%	6.3%	0.1%	-0.2%
Industry	8.7%	8.6%	8.3%	0.4%	0.1%

About TrueCar.com
TrueCar.com is the negotiation-free car-buying platform. TrueCar.com empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing info, a guaranteed savings certificate and a connection to a trusted TrueCar Certified Dealer to seamlessly complete the car purchase. The reality is buying a car is painful and buyers fear they are going to overpay. TrueCar.com's transparent upfront pricing information and guaranteed savings certificate makes the car buying process simple so buyers never overpay. TrueCar.com's mission is to prove that truth and transparency are a more profitable way of doing business -- starting with cars. TrueCar.com users and its Certified Dealers have completed over 1 million automobile transactions since inception, and nearly 400,000 this year alone. Its national network of more than 7,000 TrueCar Certified Dealers is committed to providing negotiation-free pricing for some of the country's largest membership and service organizations, including AARP, American Express, AAA, USAA and Consumer Reports. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar.com is a privately held company headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.

Disclaimer
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SOURCE TrueCar.com