New Fresh Cab® package is designed to expand market appeal and retailer profitability through smaller footprint strategy

Feb 05, 2013, 10:00 ET from Earth-Kind, Inc.

BISMARCK, N.D., Feb. 5, 2013 /PRNewswire/ -- Globalization has driven the appearance of consistency – often displayed through shared branding or packaging – but in practice, markets today very rarely inform and a single product offering seldom covers several customer segments or geographic markets successfully.

Differentiated products will only be successful if the features that make them different truly resonate with customer needs, and if there is sufficient channel size and repeat demand to support a single offering across multiple channels.

High performing CPG manufacturers, Like Earth-Kind, are light years ahead when it comes to differentiation for operational efficiency.  A one product company, they have become a retail chain store favorite by providing unbelievable turns through a single product offering, marketed across multiple channels, driven by social media platforms.

Fresh Cab® botanical rodent repellent, by Earth-Kind, is a proven, non-poisonous solution to keeping mice out of enclosed areas. Trusted by thousands of loyal customers, the brand just introduced a new package, designed to monetize additional market segments for retailers, in the same footprint.

Originally marketed to farmers and ranchers to protect stored farm equipment, Fresh Cab® is recognized as the most effective non-lethal means of keeping rodents from invading rural outbuildings and storage areas, saving thousands of dollars in damage.

With the overwhelming success of the product on the farm, as well as its advantage of being safe around family and pets, Fresh Cab® is fast becoming the eco-friendly rodent repellent of choice for those needing to protect high value property in storage like automobiles, boats, RVs and campers. Fresh Cab® is also seeing tremendous growth in suburban home use.

"Our new packaging will appeal to a much larger market," said Kari Block, CEO of Earth-Kind, makers of Fresh Cab®. "The new icons on the box clearly show the many applications of Fresh Cab®. We feel this will help consumers easily locate our product at a glance, plus continue to deliver unbelievably high turns with a small footprint."

Parent company Earth-Kind, based in Bismarck, ND, is dedicated to producing highly effective, ecologically-responsible products with a strong brand loyalty. They use American-grown ingredients exclusively in support of the rural economy, and employ handicapped citizens in their US manufacturing facility. CEO, Kari W. Block, is a 2012 Ernst & Young Winning Woman, and SBA Champion.

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SOURCE Earth-Kind, Inc.