New Sealy Posturepedic® Line Debuts at Las Vegas Market
Sealy Posturepedic pays tribute to back support roots for 65th Anniversary
Jan 18, 2015, 12:00 ET
LAS VEGAS, Jan. 18, 2015 /PRNewswire/ -- Tempur Sealy International, Inc. (NYSE: TPX) celebrates the 65th anniversary of the Sealy Posturepedic® brand with the introduction of the Sealy Posturepedic line for 2015. Debuting at the Las Vegas Market, the three-series product line includes the Posturepedic® Series, Posturepedic® Plus Series and Posturepedic® Premier Hybrid Series -- all providing consumers with unsurpassed back support where they need it most.
For the first time, all three series within the line feature Sealy Embrace™ encased coils and the CoreSupport™ Center section for enhanced lumbar support and durability.
"Sealy Posturepedic has a well-earned reputation for bringing technology-driven offerings to the Market," said Dan Calderwood, Vice President of Product Marketing for Sealy Posturepedic. "To celebrate our 65th anniversary in 2015, retail partners and consumers will see that the brand has rededicated itself to delivering unsurpassed back support across a range of price points."
In addition to featuring the enhanced back support technology that Sealy Posturepedic is known for, the line features a new, clean and sophisticated visual aesthetic and standardized top quilting that emphasizes the CoreSupport™ Center section for a cohesive and elevated look across the entire collection. New labeling and a refined retail floor color coding system will help both consumers and retail sales associates easily navigate the line.
All mattresses in each series will be available in Firm, Cushion Firm, Plush and Ultra Plush models.
Posturepedic Premier Hybrid Series elevates category with high-density coils, premium gel memory foam
Building on the brand's leadership position following the extremely successful launch of the Sealy Posturepedic Hybrid Series in 2013, the Posturepedic Premier Hybrid Series is the cornerstone of the Posturepedic Collection. The Hybrid Series has been extremely successful in driving brand and category growth by appealing to the many customers who see hybrid construction as the "best of both worlds" and the newest way to get better sleep.
The Posturepedic Premier Hybrid Series features a half foam, half spring hybrid design that includes a premium, zoned encased coil system with 30 percent more innerspring coils in the CoreSupport Center section. A thick layer of memory foam infused with cooling material overlays the coils and is topped with breathable, lightweight stretch fabric. The Premier Hybrid Series also features a new 3.5" SolidEdge™ HD Plus System to enhance edge-to-edge stability and increase usable sleeping space.
"The new Premier Hybrid Series continues to position Sealy Posturepedic as the innerspring technology leader by providing the perfect combination of body-conforming comfort and the full body support needed to relax and sleep well," Calderwood said. "The Posturepedic Premier Hybrid Series is a premium option for 2015 and will be a powerful profit driver for retailers at the same time it creates more satisfied and well-rested consumers."
Increased memory foam, enhanced climate control featured in Posturepedic Plus Series mattresses
The Posturepedic Plus Series offers more premium encased coils topped with a thicker layer of memory foam than the Posturepedic Series. Over the quilting, the mattress includes a performance fabric that wicks away moisture to help promote a more comfortable sleeping environment.
For more information on Sealy Posturepedic products, visit www.sealy.com.
About the Company
Tempur Sealy International, Inc. (NYSE: TPX) is the world's largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, Optimum™ and Stearns & Foster®. World headquarters for Tempur Sealy International is in Lexington, KY. For more information, visit http://www.tempursealy.com or call 800-805-3635.
Contacts:
Rick Maynard
PR Manager, Tempur Sealy
Phone: 859-455-2988
Email: Rick.Maynard@tempursealy.com
Laurie Duffy
Account Director, Taylor
Phone: 704-644-6918
Email: LDuffy@taylorstrategy.com
Photo - http://photos.prnewswire.com/prnh/20150116/169671
SOURCE Tempur Sealy International, Inc.
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