New Survey Shows Business Travelers Have Redefined The Traditional Nightcap and Prefer Indulging In More Personal Nightly Rituals Away From The Bar
Cambria Hotels Debuts New Nightcap Program and Provides Guests with Complimentary Little Luxuries to End Their Day
ROCKVILLE, Md., April 22, 2019 /PRNewswire/ -- A new survey released today by Cambria Hotels shows that business travelers' behaviors have changed, particularly when traveling for work. The once-iconic coalescence of drinking a nightcap has come a long way since its heyday in the "mad men" era of the 1960s.
More than 70 percent of those surveyed believe the nightcap — traditionally regarded as an after-work cocktail — has evolved. Business travelers have recalibrated their definition of the nightcap to include health-and-wellness or spa products that help them celebrate a day well-spent.
The survey also found that close to 50 percent of business travelers are drinking less alcohol than they used to when traveling for business. Travelers still value a nighttime ritual with nearly 85 percent agreeing they would like to enjoy a "modern nightcap" during their hotel stay at the end of the day.
Cambria Nightcap Program
In response to this emerging trend, Cambria Hotels has launched a new program at select hotels to provide guests with two new ways to enjoy a personalized capstone to their day:
- Complimentary Nightcap Options for Loyalty Program Members: Choice Privileges, the free loyalty rewards program of Choice Hotels, offers members the option to choose one of several complimentary upscale modern nightcap options at check-in, such as an eye mask or a shower burst spa product.
- New Nightcap Bar Menu: All guests can choose a personalized Nightcap from a new "Modern Nightcap Menu," available at the hotel restaurant and bar. The menu options offer a little indulgence to help guests end their day on a high note, such as herbal tea, milk and cookies, a custom cocktail, or craft beer flight.
"Cambria has always catered to the modern business traveler who values little luxuries, and with careful research, we've compiled a collection of guilt-free indulgences to delight all Cambria guests," said Janis Cannon, senior vice president of upscale brands, Choice Hotels. "A modern nightcap is a way to treat yourself and celebrate your accomplishments. Just as the definition of the nightcap has evolved, Cambria is evolving to offer business travelers more personalized options to help our guests travel like a boss."
The Cambria Nightcap Program will launch at the following locations: Dallas, Nashville, New Orleans, New York, and Pittsburgh.
Survey Results
Cambria Hotels, an upscale brand of Choice Hotels International, Inc. (NYSE: CHH), conducted a nationwide survey to explore the wants and needs of today's modern business traveler. The survey, done in collaboration with survey platform Pollfish, uncovered a number of findings about travelers' inclinations, many of which informed the Cambria Nightcap Program:
- More than 65 percent of business travelers surveyed prefer to end the day by winding down in their hotel room.
- Over nine out of ten travelers' nighttime rituals change if they're traveling for business, as opposed to when they're home.
- 65 percent of business travelers indulge more on work trips.
- More men than women believe the traditional nightcap is outdated.
- A relaxing bath or shower was business travelers' most preferred modern nightcap.
For more information about the Cambria Nightcap Program, visit https://www.choicehotels.com/cambria/modern-nightcap.
About Cambria Hotels
The Cambria® Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, and local freshly prepared food and craft beer. Cambria Hotels is rapidly expanding in major U.S. cities, with hotels open in Chicago, New York City, Pittsburgh, Washington, D.C., and Los Angeles. There are more than 40 Cambria properties open across the United States, and over 100 hotels open or in the pipeline in the U.S. and Canada. To learn more, visit www.choicehotels.com/cambria.
Note on Methodology
Cambria Hotels, in coordination with Pollfish, surveyed 2,000 business travelers across the U.S. who travel for business at least three times a year.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of December 31, 2018, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
© 2019 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
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