New TEMPUR-Flex® Collection Featured in the HGTV® Smart Home 2015
Tempur-Pedic Showcases Innovative Sleep products in Austin, Texas Home
LEXINGTON, Ky., April 15, 2015 /PRNewswire/ -- Tempur-Pedic North America, LLC announced today that it is partnering with HGTV® for its third annual HGTV Smart Home, which showcases the latest products in home technology and energy efficiency through thoughtful design and innovative products. The luxuriously furnished tech-savvy HGTV Smart Home 2015 is a modern farmhouse-style home located in a historic neighborhood in Austin, Texas, and features the very latest products from Tempur-Pedic.
"HGTV is dedicated to improving the lives of their viewers, and Tempur-Pedic is dedicated to changing the way people sleep, which is why we love the idea of the Smart Home," said Patrice Varni, Senior Vice President of Brand Marketing for Tempur-Pedic. "The new Tempur Flex is a perfect match for the HGTV Smart Home. Integrating Tempur-Pedic into this amazing home helps consumers learn about the technology and design that go into Tempur-Pedic mattresses in order to deliver transformative sleep. Consumers tell us their Tempur-Pedic mattresses transform the way they sleep, and therefore the way they feel during the day."
This year's HGTV Smart Home features the newly launched TEMPUR-Flex® Collection, which delivers all the famous benefits of TEMPUR® material - adaptive support, pressure relief and motion dispersal - in a whole new feel that our research shows strongly appeals to consumers seeking better sleep, but also the familiar "slightly springy" feel they know from the beds they've always slept on.
TEMPUR-Flex combines a faster-responding version of proprietary TEMPUR material with a new Dynamic Support™ Layer, made with innovative precision coils for support that moves with you to deliver transformative sleep.
Also featured in the HGTV® Smart Home 2015 is the TEMPUR-Ergo Premier adjustable base, which puts you in control of a virtually unlimited number of positions for your head and feet, and features rejuvenating massage. The TEMPUR-Ergo Premier can be wirelessly controlled from an Apple iOS or Android device.
"The HGTV Smart Home is the perfect showcase to talk to consumers about the TEMPUR-Flex® Collection in a relevant way, as it is a mattress that can deliver the innovation consumers expect of the HGTV Smart Home. These are products that can truly make for a better life through better sleep," Varni added.
Beginning 9 a.m. ET April 15, consumers can enter for a chance to win the luxuriously furnished tech-savvy HGTV Smart Home 2015 by visiting hgtv.com/smart. The grand prize package including the latest Tempur-Pedic products is valued at more than one million dollars.
To learn more about Tempur-Pedic, visit www.tempurpedic.com. For more information about the HGTV Smart Home and the HGTV Smart Home Giveaway, visit hgtv.com/smart.
About Tempur Sealy International, Inc.
Tempur Sealy International, Inc. (NYSE: TPX) is the world's largest bedding provider. The Company develops, manufactures and markets mattresses, foundations, pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, Optimum™ and Stearns & Foster®. World headquarters for Tempur Sealy International is in Lexington, Ky. For more information, visit www.tempursealy.com or call 800-805-3635.
About HGTV
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive Inc.
Media Contacts:
Rick Maynard
Phone: 859-455-2988
Email: [email protected]
Maggie Maskery,
Phone: 212-714-5772
Email: [email protected]
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SOURCE Tempur Sealy International, Inc.
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