New Toyota Tacoma To Feature Firestone Destination Tires

Firestone Destination LE2 tire selected as original equipment for 2016 Toyota Tacoma

Dec 18, 2015, 13:00 ET from Bridgestone Americas, Inc.

NASHVILLE, Tenn., Dec. 18, 2015 /PRNewswire/ -- Bridgestone Americas today announced its Firestone-brand Destination LE2 tire is original equipment on select models of the all-new 2016 Toyota Tacoma. The Firestone Destination LE2 tire will allow adventure-seeking truck owners to get the most out of their trucks whether working hard or playing hard in their vehicles.  

Born out of the company's commitment to engineer innovative and best-in-class products, the Firestone Destination LE2 tire provides the dependable all-season performance consumers expect from a pick-up truck tire without sacrificing the comfortable ride today's drivers prefer. The Destination LE2 tire from Firestone also offers enhanced performance in dry and wet conditions.

"Firestone is a brand that appeals to the work hard, play hard mantra," said Mike Martini, president, original equipment, U.S. and Canada Consumer Tire Sales Divisions, Bridgestone Americas Tire Operations. "The all-new Toyota Tacoma is an adventure-seeking vehicle ready to work, making it the perfect vehicle to highlight the all-season performance of the Firestone Destination LE2 tire."

The Firestone Destination LE2 is available as original equipment on select models of the 2016 Toyota Tacoma in sizes P245/75R16 and P265/65R17. The 2016 Toyota Tacoma is currently in showrooms.

To learn more about the Firestone Destination LE2 and the complete Destination tire line from Firestone, visit   

About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

SOURCE Bridgestone Americas, Inc.