New Year's Resolution: Sparkle More While Spending Less

MORRISVILLE, N.C., Jan. 8, 2014 /PRNewswire/ -- When the clock strikes midnight on January 1, 2014, it'll be easy to jot down a few resolutions. However, these tend to be vague avowals—such as "Exercise" or "Be a better person"—without a concrete plan for following through. Another common resolution is "Make myself more of a priority." This is an important one, but many of us are simply too rushed to pay greater attention to ourselves.

Speaking of being kinder to ourselves, during the holiday season many department stores and online retailers are tuned into people's desire for sparkly gems—either for themselves or as gifts—and tout special sales on jewelry. These reduced prices might seem like enticing offers until customers see the actual pieces. Often the "jewels" are so tiny you would need a microscope just to see them.

Luckily, the masterminds at Charles & Colvard, Ltd. have their finger on the pulse of the affordable jewelry market. Charles & Colvard is the world's sole source for Forever Brilliant^®, their lustrous signature moissanite line. While Forever Brilliant^® is comparable to diamonds, it is actually brighter than diamonds and costs a fraction of the price.

The company's moissanite manufacturing process begins with raw crystals formed from silicon carbide, the second-hardest material on earth. This process is protected by patents, which grants sole manufacturing permission to Charles & Colvard. However, it is not enough to make the crystals. Once manufacturing is complete, the artistic work begins. The gems are handed off to master gem cutters to be polished, cut and set into beautiful, timeless pieces of jewelry.

Before Charles & Colvard puts their stamp of approval on the gems, they make sure it meets their standards. Then the best of the best are selected to become part of their Forever Brilliant^® brand. These gems dazzle, whether from across a room or over a candlelit New Year's Eve dinner with your significant other.  

The company features an enormous selection of styles and price points. In addition to rings, bracelets and pendants, loose gems are also available. Each gemstone also comes with a Certificate of Authenticity and Limited Lifetime Warranty, making it a secure option for even the wariest of consumers.

"We are delighted to make Forever Brilliant^® a part of people's holiday celebrations," said Randy N. McCullough, President & CEO of Charles & Colvard. "Our expanded selection is specifically designed to cater to all our customers' needs, and we are excited that the interest in moissanite has grown so much over this past year." Moissanite has also been gaining popularity recently among engagement ring shoppers. The days of going into debt to propose to one's girlfriend are long gone, now that moissanite is on the market.

To learn more, visit www.charlesandcolvard.com, who paid for the writing and dissemination of this release.

Contact:  Susan Forman, Dian Griesel Int'l. 212.825.3210 

SOURCE Charles & Colvard, Ltd.