News and Photo Opportunity: Beyonce Heat Fragrance Launch - Tuesday, February 2nd

NEW YORK, Jan. 28 /PRNewswire/ --

    
    
    
    WHO:        Hailed as the Renaissance woman of the decade, Beyonce has 
                already conquered music, film and fashion and now brings her 
                one-of-a-kind style, spirit and confidence to her first-ever 
                fragrance. A captivating scent that exudes passion and 
                unleashes a spirited fire within, Beyonce Heat embodies the 
                trendsetting vision and effortless chic of pop culture's most 
                emulated icon.
    
    To view the multimedia assets associated with this release, please click: 
    http://multivu.prnewswire.com/mnr/coty/42080/
    
    (Photo: http://www.newscom.com/cgi-bin/prnh/20100128/NY43117 )
    
    WHAT:       On February 2nd, New Yorkers will catch the fever as Beyonce 
                turns up the heat in Union Square. To celebrate the launch of 
                her debut fragrance, Beyonce Heat, the visionary artist is 
                illuminating the central destination with fiery red light and 
                smoky fog, infusing the winter landscape with a steamy, sexy 
                aura that embodies Beyonce's unique appeal.
    
    MORE:       The unprecedented, spectacular display will vividly capture 
                the spirit of Beyonce Heat, creating a dramatic play of light 
                that promises to turn heads and pique curiosity. The radiant 
                spotlights transforming Union Square will serve as a luminous 
                backdrop to the Beyonce Heat launch party, where luminaries 
                from the worlds of music, film, and media will gather to toast
                Beyonce's latest venture.
    
                Feminine and irresistible, the floral, fruity, woody scent
                features rare, sensual flowers. Beyonce Heat opens with a 
                radiant floral bouquet of magnolia, neroli and red vanilla 
                orchid balanced with a kiss of luscious blush peach. At its 
                heart, almond macaroon, sweet honeysuckle nectar and creme de
                musk combine to create an exquisitely sensual experience. 
                Finally, warm and sexy notes of giant sequoia milkwood, tonka 
                bean and amber linger to seduce the senses.
    
    WHEN & 
    WHERE:      Tuesday, February 2nd 
                Union Square Park, New York City
                Illumination at 6:00 PM until Midnight
    

SOURCE Coty Inc.