Nips by Nippies™ hits shelves this month
NEW YORK, April 16, 2025 /PRNewswire/ -- Nippies®, the premium nipple cover brand, is excited to announce Nips by Nippies™, a new diffusion line designed for busy, style-conscious girls on the go. Featuring adhesive or non-adhesive options in a compact, travel-friendly clamshell package, Nips by Nippies are reusable, fun, and affordably priced at just $19.99.
The launch marks the brand's entrance into mass market retailers, with Nips by Nippies now available at over 3,000 CVS locations nationwide.
This milestone follows explosive growth for Nippies, which has seen sales increase more than 80% over the past two years, thanks to its cult-favorite no-show coverage, lauded by influencers, fashion magazines, and loyal customers alike. Engineered with Invisifeel™ technology, Nippies are made from hypoallergenic, washable silicone with a larger size, thinner edges, and a matte finish for a seamless, undetectable blend with skin.
Nippies champions body positivity and Nips by Nippies will be no exception. Available in two sizes and five shade alternatives—Crème, Caramel, Coco, Hazelnut, and Espresso—this line ensures every woman can find her perfect match.
"At Nippies we believe in inclusivity and empowerment," says Jess Levanchy, Associate Director at Nippies. "That's why our products come in a range of sizes and shades to support every woman, every body, and every style. We continue to expand our product line to meet the needs of every customer: earlier this year we added larger sizing, we have sticky bras coming soon, and Nips by Nippies products will be a great introduction to the brand. We want every woman to discover the little secret that celebrities and stylists have loved for years."
Originally a digitally native brand, Nippies has made a successful leap into brick-and-mortar, with premium placement at retailers including Nordstrom, Aerie, Anthropologie, and Bloomingdale's.
"While Nippies was born online and grew through incredible support from our direct consumers and Amazon fans, we believe there's nothing quite like seeing and feeling a product in person," says David Johnson, Thrasio CEO. "We've built a dedicated wholesale team because retail is a critical part of our strategy. From premium placements at Nordstrom and Anthropologie to everyday destinations like CVS, we're committed to meeting women wherever they shop."
For more than two decades, Nippies has redefined comfort and confidence with ultra-smooth, long-wearing nipple covers that remain invisible under tank tops, v-necks, and summer dresses. Nippies has been named 'Best Nipple Covers' by Allure and an 'Expert's Pick' by InStyle, solidifying its must-have status.
The full product line includes:
- Nippies Skin Adhesive for everyday confidence
- Nippies Skin Lifts for added support
- Nippies Skin Double-Sided to keep you & your clothing in place
- Nippies Boob Tape for shape and security
- Nippies Skin Non-Adhesive Covers that stick with body heat
- Stylin' Tape to keep clothing in place
- Nips by Nippies
Nippies is a brand of Thrasio, LLC
About Thrasio: Thrasio is a consumer goods company that builds and scales brands at the speed of technology. Since its founding in 2018, Thrasio has adapted to a changing marketplace, leveraging a data-driven approach to grow top-performing brands. Thrasio's portfolio includes Beckham Hotel Collection, Hate Stains, Angry Orange, and Nippies. For more information, visit thrasio.com.
SOURCE Thrasio
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