North American Household and Personal Care Surfactants Markets, 2019-2023: Opportunities in Manufacturer Distributor Partnerships & Demand for 100% Natural Products

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Sep 11, 2019, 13:45 ET

DUBLIN, Sept. 11, 2019 /PRNewswire/ -- The "North American Surfactants Market for Household and Personal Care, Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

In this research, the North American surfactants market for household and personal care is explored in detail with emphasis on key growth factors across end-use segments, regional market trends, technology, and product innovations.

There is a growing demand for natural, sulfate- and amide-free household and personal care products in North America due to awareness of health and wellness among the older and younger population. Moreover, the regulations on synthetic surfactant manufacturing are stricter on account of the higher environmental impact of synthetic products. This has increased the need for sustainable solutions, for example, products derived from natural ingredients. It has put excessive pressure on manufacturers to focus on research and development activities in the natural-based product segment.

Demand for sugar surfactants is on the rise, as they offer superior cleaning efficiency and better compatibility with synthetic co-surfactants compared to other natural surfactants. Hence, the development of new formulations using sugar-based surfactants is expected to be the future of the surfactant industry. Moreover, sugar surfactants are mild and do not irritate the skin, eyes, and mucous membranes. Therefore, they are an attractive choice of surfactant for personal care products, especially for facial care products.

Furthermore, consumers today are highly aware of the sustainability of ingredients used in household and personal care products and their impact on the environment. They hold strong opinions against personal care products with synthetic ingredients, as they want to avoid exposure to harsh chemicals. Moreover, consumer awareness is seen to be reshaping market dynamics. The overspreading of this trend has led to consumers being sceptical toward marketing claims and demanding full transparency on the raw materials used, their sourcing methods, and sustainability practices.

The regulatory environment is getting more stringent nowadays and this is expected to offer a significant threat to the household and personal care surfactants market. Regulatory incentives are likely to be the most efficient method to improve the market for natural surfactants. Surfactant manufacturers believe that supportive and flexible regulatory incentives (e.g., tax cuts) for commercial-scale manufacture of natural surfactants are necessary. Additionally, regulatory incentives would attract the market entry of newer participants in the segment of the natural surfactants.

Key Issues Addressed

What are the trends in major product types and end-use sectors in the surfactants market space?
What are the major regulatory trends in the household and personal care markets?
What are the key factors driving and restricting growth in this market?
What are the trends in technology development?
Which are the key market participants in the surfactants market space?
What are the regional trends in the market?

Key Topics Covered:

1. Executive Summary

Key Findings
Market Engineering Measurements
CEO's Perspective

2. Market Overview

Market Definitions
Personal Care End-use Segments
Household Care End-use Segments
Geographic Scope
Key Questions this Study will Answer
Product Definitions
Raw Material Definitions
Household Care Industry Evolution
Product Trends

3. Forecasts and Trends - Total Surfactants Market for Household and Personal Care

Market Engineering Measurements
Forecast Assumptions
Revenue Forecast
Unit Shipment Forecast
Unit Shipment and Revenue Forecast Discussion
Pricing Trends
Pricing Trends Discussion
Market Regulations
Percent Revenue by End-use Industry
Revenue Forecast by End-use Industry
Unit Shipment Forecast by End-use Industry
Unit Shipment and Revenue Forecast Discussion by End-use Industry
Percent Revenue Forecast by Source
Revenue Forecast by Source
Unit Shipment Forecast by Source
Unit Shipment and Revenue Forecast Discussion by Source
Percent Revenue Forecast by Product Type
Revenue Forecast by Product Type
Unit Shipment Forecast by Product Type
Unit Shipment and Revenue Forecast Discussion by Product Type
Market Share
Market Share Analysis

4. Growth Opportunities and Companies to Action

Growth Opportunity 1 - Manufacturer Distributor Partnerships
Growth Opportunity 2 - Demand for 100% Natural Products
Strategic Imperatives for Success and Growth

5. Surfactants Market for Household Care Analysis

Market Engineering Measurements
Revenue Forecast
Unit Shipment Forecast
Unit Shipment and Revenue Forecast Discussion
Market Trends
Market Growth Levers
Percent Revenue Forecast by Source
Revenue Forecast by Source
Unit Shipment Forecast by Source
Unit Shipment and Revenue Forecast Discussion by Source
Percent Revenue Forecast by Product Type
Revenue Forecast by Product Type
Unit Shipment Forecast by Product Type
Unit Shipment and Revenue Forecast by Product Type

6. Surfactants Market for Personal Care Analysis

Market Engineering Measurements
Revenue Forecast
Unit Shipment Forecast
Unit Shipment and Revenue Forecast Discussion
Market Growth Levers
Percent Revenue Forecast by Source
Revenue Forecast by Source
Unit Shipment Forecast by Source
Unit Shipment and Revenue Forecast by Source Discussion
Percent Revenue Forecast by Product Type
Revenue Forecast by Product Type
Unit Shipment Forecast by Product Type
Unit Shipment and Revenue Forecast by Product Type Discussion
Percent Revenue Forecast by End Use
Revenue Forecast by End Use
Unit Shipment Forecast by End Use
Unit Shipment and Revenue Forecast Discussion by End Use

For more information about this report visit https://www.researchandmarkets.com/r/p6450p

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