North Shore Animal League America Completes Largest National Cooperative Mobile Animal Adoption Initiative In History

NEW YORK, May 16, 2014 /PRNewswire-USNewswire/ -- North Shore Animal League America, in partnership with PURINA®, will make the final stop of its annual national cooperative life-saving adoption event, Tour For Life®, with a Grand Finale celebration at Broadway Plaza, Times Square, NYC (West 42^nd & 43^rd St. & Broadway) on Friday, May 16, 2013 beginning at 11:30 a.m. with dozens of adoptable animals.  

"We could not be happier with the life-saving results of this year's Tour For Life event," said President of North Shore Animal League America John Stevenson. "This event, among many other life-saving initiatives at the League, have made it possible to save over 1 million lives since our inception 70 years ago!"

Working with more than 150 shelter and rescue groups in 52 cities in 26 states, these "shelters on wheels" covered over 17,000 miles and helped save the lives of over 2,500 animals across the country through humane education and mobile adoption events.  Since its inception in 2001, and as the world's largest mobile pet adoption event, Tour For Life's mission is not only to save as many lives as possible but also to reinforce the importance of adoption and familiarize communities with their local shelters.  

To continue the celebration of animal shelter adoptions, the world's most beloved canine Scooby-Doo also joined forces with North Shore Animal League America and Animal Behaviorist Cesar Millan by inviting schools and libraries along the Tour For Life route to celebrate locally by hosting Mutt-i-grees Pack Parties.  In conjunction with Tour For Life and its mobile adoption events, locally-hosted Pack Parties are events designed to raise funds and raise awareness for local shelters and Mutt-i-grees' in-school curriculum programs that teach social and emotional learning skills by helping homeless animals.                                   

Tour For Life is made possible through the generosity of Presenting Sponsor Purina®. For more information on Tour For Life, visit www.AnimalLeague.org. For more information about Mutt-i-grees Pack Party efforts, visit www.scoobypackparty.com.

SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera.
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ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA
North Shore Animal League America has saved more than 1,000,000 lives.  As the world's largest no-kill rescue and adoption organization, we understand that a rescue isn't complete until each animal is placed into a loving home.  Our innovative programs provide education to reduce animal cruelty and advance standards in animal welfare.  We reach across the country to rescue animals from overcrowded shelters, unwanted litters, puppy mills, natural disasters and other emergencies and find them permanent, loving homes. As a leader in the no-kill movement, we are dedicated to promoting shelter pet adoptions; encouraging spay/neuter programs; reducing animal cruelty; ending euthanasia; and advancing the highest standards in animal welfare.

ABOUT THE  MUTT-I-GREES® CURRICULUM
The Mutt-i-grees® Curriculum is an initiative of the Pet Savers Foundation, the program and policy development arm of North Shore Animal League America (Animalleague.org) – the world's largest no-kill animal rescue and adoption organization. For nearly two decades, The Pet Savers Foundation has been an industry leader and innovator in the field of companion animal welfare. The Pet Savers Foundation has a history of creating mission-driven, groundbreaking programs that are piloted and then adopted by shelters nationwide.

The Mutt-i-grees Curriculum was developed in collaboration with the Yale University School of the 21st Century, and was graciously funded by The Cesar Millan Foundation

ABOUT NESTLÉ PURINA PETCARE COMPANY
Nestlé Purina PetCare Company is a global leader in the pet care industry and promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina is located at Checkerboard Square in St. Louis, Missouri. Nestlé Purina is part of Swiss-based Nestlé, the world's leading nutrition, health and wellness company.

ABOUT SCOOBY-DOO
Scooby-Doo is one of the few classic properties to maintain top on-air ratings across the globe and is consistently ranked as one of the top properties in the Warner Bros. Consumer Products licensing portfolio. Scooby-Doo is the only dog with human characteristics who can live and play in a kid's real and imaginative world. Scooby loves to solve mysteries, is hip and cool and makes 'spooky' fun; he truly is the dog that can Doo it all!

ABOUT WARNER BROS. CONSUMER PRODUCTS
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company is one of the leading licensing and retail merchandising organizations in the world.

About the Cesar Millan Foundation
Dog behaviorist Cesar Millan officially established the Cesar Millan Foundation with the mission to create and deliver community humane education programs and promote animal welfare. Since its inception on Valentine's Day 2007, the Foundation has provided semi-annual Pack Leadership grants and materials to non-profit animal organizations to support the rescue, rehabilitation, and rehoming of abused and abandoned dogs, mobilized emergency assistance through the Daddy's Emergency Animal Rescue (DEAR) Fund, and contributed critical funding and professional insight to develop The Mutt-i-grees Curriculum with The Pet Savers Foundation, in collaboration with the Yale University School of the 21st Century. For more information please visit www.millanfoundation.org. 

Contact:
Lindsey Calabrese
516.883.7900 X482
516.840.0066
[email protected]

SOURCE North Shore Animal League America