NOVUS Appoints Adam Weiler as SVP of Data & Analytics to Lead the Agency's Data Strategy

CHICAGO, Oct. 7, 2025 /PRNewswire/ -- NOVUS, the independent media planning and buying agency, announced today that it has named Adam Weiler as Senior Vice President, Data & Analytics. Weiler joins the NOVUS team from Razorfish, where he built and scaled their analytics capabilities and teams, helping clients turn complex data into actionable insights.

At NOVUS, Weiler will lead the advancement of the agency's data strategy and analytics practice, building a roadmap that integrates innovative MarTech, AI, and measurement solutions to meet clients' growing need for clarity, accountability, and stronger business outcomes. He will report to Melony Rios, CEO at NOVUS.

Weiler brings over 25 years of professional experience helping advertisers and marketers understand audiences, and how to reach them more efficiently and effectively. Throughout his career, Weiler has partnered with brands across industries spanning retail, quick service restaurants (QSR), financial services, consumer packaged goods (CPG), healthcare, and travel. He has held leadership roles at FCB Chicago, Mindshare, Spark Foundry, and most recently at Razorfish, gaining deep expertise in audience measurement, media research data, and building analytics teams that translate numbers into narratives that drive confident, compelling decisions.

"Too many agencies chase shiny objects that look good in a deck but fail to move the needle," said Rios. "At NOVUS, we focus on what truly drives growth by making data simple, actionable, and powerful so our clients gain smarter strategies, stronger outcomes, and innovation with real impact. Adam will play a pivotal role in helping us cut through the noise and deliver results-driven solutions for our clients."

Beyond his client work, Weiler has been an active contributor to the research community, serving as President of the Media Research Club of Chicago, where he supported professional development, networking, and knowledge-sharing among media researchers in the region. Weiler graduated from the University of Notre Dame and earned an MFA from Michigan State University. A lifelong Chicago Cubs fan, he once appeared in a Cubs commercial with his son and currently lives just north of Wrigley Field with his family.

"I'm really excited to be part of this winning, entrepreneurial team," said Weiler. "I like getting my hands dirty with data to help clients uncover insights and inspiration that fuel growth."

About NOVUS
NOVUS Media LLC is an independent media agency that uniquely plans and buys media through the lens of geography. They offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types – TV, OTT, addressable, radio, OOH, digital display, video, mobile and search – NOVUS is fueled by marketing science and geospatial analytics to drive superior business results. For more information, go to www.novusmedia.com.

Media Contact:
Lilian Moreno
239-834-8552
[email protected]

SOURCE NOVUS