MIAMI, Jan. 22, 2015 /PRNewswire/ -- OK! TV and The Daily Buzz announced at NAPTE today an innovative content sharing and brand messaging partnership.
In making the announcement, The Daily Buzz Chief Operating Officer Troy McGuire commented, "Our clients are asking for more and more creative brand integration moments. Our partnership creates a one stop, affordable option for brands to effectively coordinate their 'close-to-consumer' messaging across multiple platforms, programs and dayparts."
OK! TV Chief Executive Officer, Joe Lovejoy continued, "By sharing our unique content and coordinating these exclusive multi-platform, multi-program brand messaging moments we can efficiently create true 360 degree organic integrations for a content everywhere world."
Including flagship stations WLNY in New York and KCAL in Los Angeles, OK! TV reaches over 82% of the country in over 160 markets. The Daily Buzz, anchored on KDOC in Los Angeles, is available on CBS, FOX, ABC, CW, My Network and independent affiliates to over 70% of the country in 146 markets. Together, OK! TV and The Daily Buzz deliver over 4 million broadcast impressions daily.
Buzz Worthy Integrations, a division of Mojo Brands Media, with sales and studio operations in Orlando, New York City, Chicago, Las Vegas and Los Angeles, will handle the sales and production for the new partnership.
SOURCE The Daily Buzz