Olmeca Introduces Tahona Society Globally

Jan 25, 2010, 02:00 ET from Pernod Ricard

MEXICO CITY, Jan. 25 /PRNewswire/ -- Olmeca has collaborated with Worldwide Cocktail Club founders Henry Besant and Dre Masso to create the Tahona Society. This exclusive community of Tequila-enthusiastic and passionate bartenders has so far inducted over 250 members from 7 international cities, including London, Johannesburg, Cape Town, Istanbul, Kiev, Moscow and St Petersburg.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100125/MXM001LOGO )

Tahona Society offers insights into the origins of Tequila and its industrialisation along with the history of the authentic Tahona process, whilst encouraging the sharing of professional bartending knowledge and skill. Tahona Society also aims to bring a piece of Mexico to everywhere that it visits.

Co-founders Besant and Masso scout each chosen country in search of top bartending talent from nationally renowned bars, and then invite them to become part of the exclusive society. The name Tahona pays homage to the 500-year-old process used by Olmeca in the production of their premium Tequilas -- all of which use a percentage of the Tahona Liquid fashioned whilst using this ancient process.

As part of their follow-up programme during 2009, the Tahona Society invited 10 of their most talented European members to London for the International Launch of Olmeca Altos. Whilst in April 2010, 10 of the most passionate bartenders from Tahona Society's global community will be invited to Mexico to discover and experience first-hand the origins of Tequila, as well as Olmeca's unique production process. All members of the Tahona Society are also invited to become members of a dedicated online community.

About Olmeca:

Olmeca is the original Tequila brand in Pernod Ricard's international spirits portfolio. The Olmeca family of Tequilas includes Olmeca, Olmeca Altos and Olmeca Tezon, and is available in over 80 countries. Today Olmeca is ranked as the No. 1 Tequila in EMEA (Europe/Middle-East/Africa), the No. 2 Tequila outside of North America and the No. 4 Tequila worldwide, in terms of value. All of our Tequilas are produced using the authentic Tahona method and are exclusively produced at our own distillery in Arandas in the Los Altos region of western-central Mexico. Los Altos is recognised as the world's premier Agave region, with the resulting Tequila possessing a fuller, smoother taste.

For more information please contact Stephen John Merry: +52-55-55405888 stephen@sweetad.com.mx

SOURCE Pernod Ricard