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Omnicom Cria Resolution Media como Agência Global de Busca

Plataforma de Busca e Otimização de Bilhões de Dólares Abrange 40 Mercados


News provided by

Omnicom Group Inc.

Feb 16, 2012, 09:29 ET

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CHICAGO, 16 de fevereiro de 2012 /PRNewswire/ -- O Omnicom Media Group (OMG) hoje anunciou que está unindo suas agências de busca em 40 países sob a marca Resolution Media, criando uma plataforma mundial líder de busca e otimização, que mais efetivamente gerará escala, dados e conhecimento a pedido dos clientes. A nova marca global representará bilhões de dólares em faturamento com pesquisa de clientes.

Até agora, a Resolution Media tinha operado somente nos EUA, enquanto as ofertas de busca do Omnicom Media Group em outros mercados eram apresentadas sob um número de marcas com diferentes nomes. A nova operação global Resolution Media, com mais de 700 especialistas em buscas, será conduzida pelo presidente Alan Osetek, quem vem dirigindo o negócio da empresa nos EUA.

A nova estrutura global aproveita a história de sucesso da Resolution Media, adquirida pelo Omnicom Media Group em 2005.  Desde então, a Resolution se tornou uma importante provedora de busca paga, otimização de ferramenta de busca, otimização de website e gestão de conteúdo social dos EUA. Ela atende a alguns dos icônicos anunciantes digitais do mundo, incluindo clientes da agências de mídia Omnicom OMD Worldwide e PHD Network.

De acordo com Daryl Simm, CEO do Omnicom Media Group, "Nós temos extraordinárias soluções de busca em todo importante mercado que serve a nosso incomparável portfólio de clientes centrados em conteúdo digital. Mais recentemente, nós ganhamos atribuições globais de busca e construímos capabilidades de gestão de conteúdo social em mercados essenciais. Agora é hora de apresentar estes recursos sob uma única estrutura global para otimizar nossa escala de dados e investimentos para clientes".

A Resolution Media oferece serviços para clientes exclusivamente de busca, como também para os clientes de serviços integrais das agências de mídia da Omnicom OMD e PHD.  No caso dos clientes das agências de mídia, eles recebem sua estratégia holística de mídia (inclusive de busca) da OMD ou PHD, enquanto a ativação e gestão da busca são fornecidas pela Resolution Media.

A Resolution Media é parte do Annalect Group, a empresa de análise e dados digitais do Omnicom Media Group.  Alan Osetek continuará a se reportar a Scott Hagedorn, CEO da Annalect.

Sobre Resolution Media

Resolution Media, com sede em Chicago, é uma provedora líder de serviços aos clientes nas áreas de busca paga, otimização de ferramenta de busca, análise de comportamento digital, otimização de atalho de conversão, segmentação comportamental, mídia social, serviços de mobilidade e outros complementates.

A Resolution Media é uma divisão do Annalect Group, empresa de análise digital do Omnicom Media Group.  O Annalect é especializado em análise de mídia, inteligência de negócios, sistemas de ferramentas e dashboard, modelagem econométrica, estratégia de busca e plataformas de investimento digital.

Sobre Omnicom Media Group

Omnicom Media Group (OMG) é a divisão de serviços de mídia do Omnicom Group Inc. (NYSE: OMC).  Omnicom Media Group inclui as redes de serviços completos de mídia OMD e PHD; a plataforma de marketing de dados informados, Annalect Group, e um número de empresas de mídia especializadas.

Sobre Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) é uma importante empresa mundial de marketing e comunicações corporativas. As redes de marca Omnicom e inúmeras empresas especializadas oferecem publicidade, planejamento estratégico e aquisição de mídia, marketing digital e interativo, marketing direto e promocional, relações públicas e outras serviços especializados de comunicações para mais de 5.000 clientes em mais de 100 países.  

FONTE  Omnicom Group Inc.

FONTE Omnicom Group Inc.

SOURCE Omnicom Group Inc.

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