OAKLAND, Calif., April 29, 2014 /PRNewswire/ -- Glamping has been named one of the five hottest trends in girls getaways by TravelChannel.com¹. Women everywhere are kicking off their heels and indulging in the cozy fireside chats and scenic hikes of camping but with plush beds, jetted tubs and chic campfire cuisine! The SKINNY COW^® brand, makers of permissibly indulgent ice cream and candy treats, believes that women deserve to have it all, period. That's why the brand is celebrating the latest must-try adventure in the great outdoors – (without all the outdoorsy-ness, of course) – with its "Girls Gone Glamping" giveaway. 

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The SKINNY COW "Girls Gone Glamping" grand prize winners will experience a one-of-a-kind adventure at the country's premiere, elite glamping destination, The Resort at Paws Up in Montana. Glamping – the fusion of glamour and camping – was invented by The Resort at Paws Up in 2005, and, since its beginning, glamping has exploded across the country with more than 100 locations now offering the glamorous way to experience the great outdoors without sacrificing a tidbit of luxury. With more women eager for the opportunity to experience outdoor camping with indoor frills, the glamping trend is hotter than ever.

Beginning April 1, fans can enter for a chance to win one-of-nine grand prizes to the ultimate girls-getaway at The Resort at Paws Up^® in Montana. Each winner will get to bring not one, but TWO of her best friends along for the ultimate in girlfriend time with SKINNY COW. The package includes: 

• A personal butler dedicated to each campground. Need we say more?
• Spa Town, a massage with a view nestled among towering pine trees (yes, please!) is one of many reasons to get lost in the Montana woods.
• Unrivaled views of the unspoiled American West where guests can walk in the actual footsteps of Lewis and Clark, who first explored the land in 1802.
• World-class cuisine. So leave the canned baked beans at home, ladies!

"The SKINNY COW brand has always been about celebrating the insanely indulgent, yet ridiculously sensible moments in women's everyday lives," said Temi Lane, SKINNY COW Marketing Manager. "So, when we had the opportunity to take girlfriends glamping – the perfect blend of practical and posh – we couldn't resist. SKINNY COW fans are in for an indulgent experience to celebrate with their besties!"

"Just as SKINNY COW is raising the bar on how great women can feel about indulging in their favorite treats, The Resort at Paws Up is transforming how people can enjoy the great outdoors," said John Romfo, Director of Sales & Marketing, The Resort at Paws Up. "We can't wait to spoil the lucky winners of the SKINNY COW 'Girls Gone Glamping' getaway."  

The SKINNY COW "Girls Gone Glamping" program officially kicks up its heels April 1, 2014, and ends August 4, 2014. In addition to winning the ultimate outdoor getaway at The Resort at Paws Up in Montana, fans can also take home thousands of other fun, instant-win indulgent prizes, like a $150 gift card to Bloomingdale's or a $50 gift card to Sephora. Winners will be selected every two weeks, and thousands of prizes will be given away. To enter, fans are invited to visit https://glamping.skinnycow.com/ and enter their promotion code found on packages of SKINNY COW ice cream and candy.

No purchase necessary. Open to legal residents of the 50 US & DC, 18 and older.  Promotion ends 8/4/14.  For official rules, free way to enter and all the delicious details, visit https://glamping.skinnycow.com/.

About The SKINNY COW Brand

So much satisfying deliciousness to choose from! The SKINNY COW brand offers a decadent portfolio of permissibly indulgent frozen treats and candy.  Frozen treats include ice cream sandwiches, ice cream cones and ice cream bars. Candy treats include Heavenly Crisp candy bars, Dreamy Clusters, and Divine Filled Chocolates.  SKINNY COW candies and frozen snacks don't skimp on flavor and are insanely delicious yet ridiculously sensible. With the SKINNY COW brand, you really can have it all!  For additional product news and information, visit www.SkinnyCow.com.

Want to connect with other fans of the SKINNY COW brand on Facebook, Twitter, or Instagram? Log on to www.facebook.com/SkinnyCow, or follow @TheSkinnyCow on Twitter and Instagram to scoop up the latest product and flavor news, tips on eating smart, luscious offers and more. Check it out!

About Nestle USA

Named one of "The World's Most Admired Food Companies" in Fortune magazine for seventeen consecutive years, Nestle provides quality brands that bring flavor to life every day.  From nutritious meals with Lean Cuisine^® to baking traditions with Nestle^® Toll House^®, Nestle USA makes delicious, convenient, and nutritious food and beverages that make good living possible.  That's what "Nestle. Good Food, Good Life" is all about.  Nestle USA, with 2013 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

About the Resort at Paws Up

Opened in 2005, The Resort at Paws Up combines luxury with unforgettable adventure on 37,000 acres of untamed Montana wilderness steeped in Lewis and Clark history. The Resort at Paws Up offers accommodations for a maximum of 225 guests in 30 tented-accommodations (seasonally) and 28 luxury cabins and lodges, ranging from two-bedroom Meadow Homes and three-bedroom Wilderness Estates, to the charming, private four-bedroom Morris Ranch House. Paws Up is located in the heart of the Blackfoot Valley in western Montana, just 35 miles from Missoula International Airport. Travelers can access Missoula via direct flights from Los Angeles, San Francisco, Seattle, Chicago, Phoenix, Denver, Las Vegas, Minneapolis, and Salt Lake City. For more information, please visit www.pawsup.com or call 800-473-0601.

¹ Pressner, Amanda, Holly Corbett, and Jennifer Baggett. "5 Hottest Trends in Girl Getaways."Travel Channel. TravelChannel.com, n.d. Web. 31 Mar. 2014.  

SOURCE Nestle USA