ATLANTA, Jan. 28, 2019 /PRNewswire/ -- To help mark Data Privacy Day 2019, OneTrust is working with Adobe to release two new mobile tools to empower privacy and marketing professionals to better understand opportunities and potential privacy risks. Data Privacy Day is an international effort held annually on Jan. 28 to create awareness about the importance of respecting privacy, safeguarding data and enabling trust. The new OneTrust for Adobe Experience Platform Launch and Adobe Experience Platform Mobile SDK integration will maintain records of consent for OneTrust customers developing mobile apps with Adobe Experience Platform Mobile SDK. The Mobile App Privacy Health Check gives companies deeper insight into the technologies they are using to power customer mobile experiences.
The General Data Protection Regulation (GDPR) and other global privacy regulations have put a brighter spotlight on mobile app technologies and user preference practices. Companies developing mobile solutions and delivering upon mobile-first strategies are seeking solutions to continue to build intelligent, data-driven applications that respect a user's privacy, build trust and brand loyalty.
The new Mobile App Privacy Health Check gives organizations an understanding of the privacy permissions, frameworks and SDKs that may exist on their app. Organizations provide a copy of the app and receive a report, which will help privacy teams broker conversations with business units and developers about an app's "privacy health." The report also provides insights when developing transparency and privacy choices for users. To celebrate Data Privacy Day, OneTrust will provide early access to the Mobile App Privacy Health Check to the first 100 submissions, with broader availability at a later date.
The new OneTrust for Adobe Experience Platform Launch and Adobe Experience Platform Mobile SDK integration, available soon in the Adobe Exchange for Adobe Experience Cloud App Store, will link OneTrust's mobile app records of consent to apps using the Adobe Experience Platform Mobile SDK. The integration will allow businesses to record a user's consent preferences for GDPR and other compliance purposes. If that privacy preference is changed, the record will be updated in OneTrust. This integration adds a mobile component to the OneTrust for Adobe Experience Platform Launch extension announced in 2018.
"Our work with Adobe shows the power of privacy as a market differentiator and competitive advantage," said Kabir Barday, CEO and Fellow of Information Privacy (FIP), OneTrust. "Companies that think about privacy health when it comes to developing and delivering apps can show customers they are privacy-conscious and care about their rights. We're proud to work with Adobe and deliver solutions that are innovative and empower business processes while maintaining privacy compliance."
"A user-centric approach to privacy-by-design is what we at Adobe call experiential privacy. Consent in the mobile space can require additional design innovation for companies wanting to keep privacy top-of-mind while embracing this mobile-first world," said Alisa Bergman, Chief Privacy Officer, Adobe. "We are excited to team with OneTrust for Data Privacy Day on the release of these new tools, which we hope will enable meaningful stakeholder engagement when developing consent strategies that power mobile experiences."
The Mobile App Privacy Health Check is available today, and the OneTrust for Adobe Experience Platform Launch & Adobe Experience Platform Mobile SDK will be available in Q1 2019.
OneTrust is the largest and most widely used dedicated privacy management technology platform for compliance with global privacy laws. More than 2,000 customers, including 200 of the Global 2,000, use OneTrust to comply with global data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law), California Consumer Privacy Act (CCPA) and more. An additional 10,000 companies use OneTrust's technology through partnerships with organizations such as the International Association of Privacy Professionals (IAPP), the world's largest global information privacy community.
The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organization to demonstrate compliance to regulators and auditors. The platform is enriched with content from hundreds of templates based on the world-class privacy research conducted by our 300+ in-house certified privacy professionals.
The software, available in 50+ languages, is backed by 43 awarded patents and can be deployed in either on the cloud or on-premise.
OneTrust helps organizations implement global privacy requirements, including Data Protection by Design and Default (PbD), Data Protection Impact Assessments (PIA/DPIA), Vendor Risk Management, Incident and Breach Management, Records of Processing (Data Mapping), Consent Management, Cookie Consent, Data Subject Rights, as well as demonstrating accountability and compliance.
PrivacyConnect, OneTrust's user community, hosts free workshops in 80+ international cities, and is attended by thousands of privacy professionals to share best practices.
PrivacyTECH, OneTrust's global user conference, occurs annually in London. OneTrust PrivacyTECH brings together privacy professionals to breakdown the latest technology innovations driving global privacy compliance.
OneTrust is co-headquartered in Atlanta, GA and in London, UK, with additional offices in Bangalore, Melbourne, Munich and Hong Kong. The fast-growing team of privacy and technology experts surpasses 650 employees worldwide. To learn more, visit OneTrust.com.