Online lingerie market size to grow by USD 6.11 billion from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 16, 2023 /PRNewswire/ -- The global online lingerie market size is estimated to increase by USD 6.11 billion from 2021 to 2026. The market's growth momentum will accelerate at a CAGR of 8.21% during the forecast period - request a sample report

Global online lingerie market – Vendor analysis
Vendor offerings -

• Hanesbrands Inc. - The company offers a wide variety of lingerie such as T-Shirt Front-Close Underwire Bra and Perfect Coverage ComfortFlex Fit Wirefree Bra.
• Jockey International Inc. - The company offers a wide variety of lingerie such as Magic Undercup Bra, Lounge Bra, Multi-way Strapless Bra, Active Bra, T-shirt Bra, and Beginners Bra.
• La Maison Lejaby SASU - The company offers a wide range of lingerie such as underwear, bra, briefs, demi-cup bra, and nightwear.
• Lise Charmel - The company offers a wide range of lingerie such as Floral Half Cup Bra Ambre Nacre and Soir De Venise Half Cup Navy Blue.
• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global online lingerie market is fragmented, with the presence of a few established players and many start-ups. A few prominent vendors that offer online lingerie in the market are adidas AG, American Eagle Outfitters Inc., Chantelle Group, Etam Developpement, Genxlead Retail Pvt. Ltd., Hanesbrands Inc., Hennes and Mauritz AB, Jockey International Inc., La Maison Lejaby SASU, Lise Charmel, Nike Inc., Noelle Wolf Ltd., Nubian Skin Ltd., Purple Panda Fashions Pvt. Ltd., PVH Corp., Stockmann Plc, Triumph International Pvt. Ltd., Wacoal Holdings Corp., Wolf Lingerie SAS, and Reliance Industries Ltd. and others.

Many lingerie brands are entering the direct-to-consumer (D2C) online retail space. They are also selling their products through third-party online retailers. Private brands such as Zivame largely or solely sell their products online, with the growing e-commerce industry and online lingerie market. Many multi-brand pure-play online lingerie retailers such as Bare Necessities have also entered the market. This will enable them to strengthen their position in the online lingerie market. Thus, high rates of Internet and smartphone penetration contribute to the market growth.

Global online lingerie market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global online lingerie market - Segmentation assessment

Segment overview
Technavio has segmented the market based on product (bras, panties, and others). 

• The bras segment will grow at a significant rate during the forecast period. The growth of this segment is attributed to factors such as the high price and replacement cycle of bras when compared to other types of intimate apparel. The trend of customizable bras is also driving the market. Moreover, the penetration of mobile tablets and smartphones globally has boosted the growth of the segment.

Geography overview
Based on geography, the global online lingerie market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global online lingerie market.

• APAC will account for 43% of the market's growth will originate during the forecast period. China and Japan are the key countries for the online lingerie market in the region. Moreover, market growth in this region will be faster than the growth of the market in other regions. The increase in population, online retail growth, rise in disposable income, and a wide array of product offerings will drive the online lingerie market growth in APAC during the forecast period.

Download a sample report

Global online lingerie market – Market dynamics

Leading drivers - The cost benefits for retailers operating in online space are driving the market growth. Online lingerie stores offer a wide range of products. They also offer easy return and exchange policies, thereby attracting more consumers. Online lingerie stores also help consumers purchase bras with the right fit through apps. These factors will fuel the market's growth during the forecast period.

Key trends - The advent of subscription services is challenging the lingerie market growth. Several innovative pure-play online lingerie stores in the US, UK, and Australia have emerged over the last few years. Most pure-play online lingerie stores offer subscription services to customers. The subscription service tiers are based on quality, brand, and the required number of items. These factors will support market growth during the forecast period.

Major challenges - The increasing competition from the unorganized sector will challenge the online lingerie market during the forecast period. Local and unorganized vendors offer cost-effective products. This has hampered the revenue generated by major vendors. Currently, the intense price competition from local and unorganized vendors selling lingerie online at lower price points compared to genuine brands is a major challenge that hinders the growth of the global online lingerie market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this online lingerie market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online lingerie market between 2022 and 2026
• Precise estimation of the size of the online lingerie market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online lingerie market across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of online lingerie market vendors

Gain instant access to 17,000+ market research reports. 

Technavio's SUBSCRIPTION platform

Related Reports:

The size of the online lingerie market in India is expected to increase by USD 859.41 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 18.07%. The report extensively covers segmentation by product (bra, knickers and panties, and others) and type (natural and synthetic).

The online apparel retailing market is estimated to grow at a CAGR of 13.85% between 2022 and 2027. The size of the market is forecasted to increase by USD 220 billion. This report extensively covers market segmentation by end-user (men's apparel, women's apparel, and children's apparel), product (upper wear apparel, bottom wear apparel, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

Browse for Technavio's consumer discretionary market reports

Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 24: Chart on Product - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 26: Chart on Comparison by Product
• Exhibit 27: Data Table on Comparison by Product

• 5.3 Bras - Market size and forecast 2021-2026
• Exhibit 28: Chart on Bras - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Bras - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Bras - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Bras - Year-over-year growth 2021-2026 (%)

• 5.4 Panties - Market size and forecast 2021-2026
• Exhibit 32: Chart on Panties - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Panties - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Panties - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Panties - Year-over-year growth 2021-2026 (%)

• 5.5 Others - Market size and forecast 2021-2026
• Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Product 
• Exhibit 40: Market opportunity by Product ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart on Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 APAC - Market size and forecast 2021-2026
• Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.4 North America - Market size and forecast 2021-2026
• Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.5 Europe - Market size and forecast 2021-2026
• Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.6 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.7 South America - Market size and forecast 2021-2026
• Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 UK - Market size and forecast 2021-2026
• Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.11 Japan - Market size and forecast 2021-2026
• Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.12 Germany - Market size and forecast 2021-2026
• Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 American Eagle Outfitters Inc. 
• Exhibit 93: American Eagle Outfitters Inc. - Overview
• Exhibit 94: American Eagle Outfitters Inc. - Business segments
• Exhibit 95: American Eagle Outfitters Inc. - Key offerings
• Exhibit 96: American Eagle Outfitters Inc. - Segment focus

• 10.4 Hanesbrands Inc. 
• Exhibit 97: Hanesbrands Inc. - Overview
• Exhibit 98: Hanesbrands Inc. - Business segments
• Exhibit 99: Hanesbrands Inc. - Key offerings
• Exhibit 100: Hanesbrands Inc. - Segment focus

• 10.5 Jockey International Inc. 
• Exhibit 101: Jockey International Inc. - Overview
• Exhibit 102: Jockey International Inc. - Product / Service
• Exhibit 103: Jockey International Inc. - Key offerings

• 10.6 La Maison Lejaby SASU 
• Exhibit 104: La Maison Lejaby SASU - Overview
• Exhibit 105: La Maison Lejaby SASU - Product / Service
• Exhibit 106: La Maison Lejaby SASU - Key offerings

• 10.7 Lise Charmel 
• Exhibit 107: Lise Charmel - Overview
• Exhibit 108: Lise Charmel - Product / Service
• Exhibit 109: Lise Charmel - Key offerings

• 10.8 Nubian Skin Ltd. 
• Exhibit 110: Nubian Skin Ltd. - Overview
• Exhibit 111: Nubian Skin Ltd. - Product / Service
• Exhibit 112: Nubian Skin Ltd. - Key offerings

• 10.9 PVH Corp. 
• Exhibit 113: PVH Corp. - Overview
• Exhibit 114: PVH Corp. - Business segments
• Exhibit 115: PVH Corp. - Key offerings
• Exhibit 116: PVH Corp. - Segment focus

• 10.10 Reliance Industries Ltd. 
• Exhibit 117: Reliance Industries Ltd. - Overview
• Exhibit 118: Reliance Industries Ltd. - Business segments
• Exhibit 119: Reliance Industries Ltd. - Key offerings
• Exhibit 120: Reliance Industries Ltd. - Segment focus

• 10.11 Stockmann Plc 
• Exhibit 121: Stockmann Plc - Overview
• Exhibit 122: Stockmann Plc - Business segments
• Exhibit 123: Stockmann Plc - Key offerings
• Exhibit 124: Stockmann Plc - Segment focus

• 10.12 Wolf Lingerie SAS 
• Exhibit 125: Wolf Lingerie SAS - Overview
• Exhibit 126: Wolf Lingerie SAS - Product / Service
• Exhibit 127: Wolf Lingerie SAS - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 128: Inclusions checklist
• Exhibit 129: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 130: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 131: Research methodology
• Exhibit 132: Validation techniques employed for market sizing
• Exhibit 133: Information sources

• 11.5 List of abbreviations 
• Exhibit 134: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
Newsroom: https://newsroom.technavio.org/news/online-lingerie-market

SOURCE Technavio