Online lingerie market size to grow by USD 9,591.64 million between 2022 and 2027; APAC to account for 38% of market growth - Technavio

NEW YORK, April 10, 2023 /PRNewswire/ -- The global online lingerie market size is estimated to grow by USD 9,591.64 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 11.17% during the forecast period. APAC will account for 38% of the market growth during the forecast period. Factors such as high population, thriving retail industry, and increasing disposable incomes of consumers are driving the growth of the regional market. Other factors contributing to the growth of this market are the increasing working women population and the presence of many manufacturers in the region. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

What's New?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession 
• Global competitiveness and key competitor positions 
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - buy the report!

Global Online Lingerie Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on product (bras, panties, and others), price range (economy and premium), and geography (APAC, North America, Europe, Middle East and Africa, and South America).

• The market growth in the bras segment will be significant during the forecast period. The high share of the segment is because of the higher price and replacement cycle of bras over other product types. The increasing demand for customizable bras and new product launches by vendors will further increase the growth of this segment.

Insights on the market contribution of various segments, including country and region wise, historic data (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report

Global Online Lingerie Market – Market Dynamics

Key factor driving market growth

The market is driven by the attractive cost benefits offered by online retail stores. With the increasing number of online shoppers, many online lingerie stores are frequently offering discounts on a wide range of products. These online stores offer easy exchange or return policies, which increases convenience for customers. Online lingerie stores provide women access to essential personal care items, such as lingerie. Such factors are fueling the growth of the global online lingerie market.

Leading trends influencing the market 

The growing popularity of subscription-based services is identified as the key trend in the market. The market has witnessed the emergence of pure-play online lingerie stores over the years. These players differ in terms of their offerings, customized products, and technologically advanced services. They offer subscription services that require customers to pay a fixed monthly fee, and the products are shipped with one to three pairs of lingerie a month. The subscription services by vendors specialize in plus sizes or sizes outside of standard sizing, thereby catering to the demands of all consumers. This trend is expected to have a positive impact on the growth of the market during the forecast period.

Major challenges hindering the market growth

The rapid increase in the growth of local vendors in the unorganized sector will challenge the growth of the market. Local and unorganized vendors are increasingly becoming popular through their competitive pricing strategies. This has hampered the revenue generation of major vendors in the market. In addition, the low entry barriers in the market have further increased the threat of new players. All these factors are challenging the growth of the online lingerie market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this online lingerie market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the online lingerie market between 2023 and 2027
• Precise estimation of the size of the online lingerie market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the online lingerie market industry across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of online lingerie market vendors

Gain instant access to 17,000+ market research reports.
Technavio's SUBSCRIPTION platform

Related Reports:

• The online lingerie market in India is expected to grow by USD 859.41 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 18.07%. The increased penetration of organized retail is notably driving the online lingerie market growth in India, although factors such as direct customer selling approach may impede the market growth.
• The lingerie market size is expected to increase by USD 20.90 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.77%. The growing online sales of lingerie are notably driving the lingerie market growth, although factors such as the availability of counterfeit products may impede the market growth.

Browse through Technavio's Consumer Discretionary Market Reports

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Price Range
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global online lingerie market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global online lingerie market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Price range Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Price range Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Bras - Market size and forecast 2022-2027
• Exhibit 34: Chart on Bras - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Bras - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Bras - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Bras - Year-over-year growth 2022-2027 (%)

• 6.4 Panties - Market size and forecast 2022-2027
• Exhibit 38: Chart on Panties - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Panties - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Panties - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Panties - Year-over-year growth 2022-2027 (%)

• 6.5 Others - Market size and forecast 2022-2027
• Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 46: Market opportunity by Product ($ million)
• Exhibit 47: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Price Range

• 7.1 Market segments 
• Exhibit 48: Chart on Price Range - Market share 2022-2027 (%)
• Exhibit 49: Data Table on Price Range - Market share 2022-2027 (%)

• 7.2 Comparison by Price Range 
• Exhibit 50: Chart on Comparison by Price Range
• Exhibit 51: Data Table on Comparison by Price Range

• 7.3 Economy - Market size and forecast 2022-2027
• Exhibit 52: Chart on Economy - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Economy - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Economy - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Economy - Year-over-year growth 2022-2027 (%)

• 7.4 Premium - Market size and forecast 2022-2027
• Exhibit 56: Chart on Premium - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Premium - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Premium - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Premium - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Price Range 
• Exhibit 60: Market opportunity by Price Range ($ million)
• Exhibit 61: Data Table on Market opportunity by Price Range ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography ($ million)
• Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 adidas AG 
• Exhibit 115: adidas AG - Overview
• Exhibit 116: adidas AG - Business segments
• Exhibit 117: adidas AG - Key news
• Exhibit 118: adidas AG - Key offerings
• Exhibit 119: adidas AG - Segment focus

• 12.4 American Eagle Outfitters Inc 
• Exhibit 120: American Eagle Outfitters Inc - Overview
• Exhibit 121: American Eagle Outfitters Inc - Business segments
• Exhibit 122: American Eagle Outfitters Inc - Key offerings
• Exhibit 123: American Eagle Outfitters Inc - Segment focus

• 12.5 Chantelle Group 
• Exhibit 124: Chantelle Group - Overview
• Exhibit 125: Chantelle Group - Product / Service
• Exhibit 126: Chantelle Group - Key offerings

• 12.6 H and M Hennes and Mauritz GBC AB 
• Exhibit 127: H and M Hennes and Mauritz GBC AB - Overview
• Exhibit 128: H and M Hennes and Mauritz GBC AB - Business segments
• Exhibit 129: H and M Hennes and Mauritz GBC AB - Key news
• Exhibit 130: H and M Hennes and Mauritz GBC AB - Key offerings
• Exhibit 131: H and M Hennes and Mauritz GBC AB - Segment focus

• 12.7 Hanesbrands Inc. 
• Exhibit 132: Hanesbrands Inc. - Overview
• Exhibit 133: Hanesbrands Inc. - Business segments
• Exhibit 134: Hanesbrands Inc. - Key offerings
• Exhibit 135: Hanesbrands Inc. - Segment focus

• 12.8 Jockey International Inc. 
• Exhibit 136: Jockey International Inc. - Overview
• Exhibit 137: Jockey International Inc. - Product / Service
• Exhibit 138: Jockey International Inc. - Key offerings

• 12.9 La Maison Lejaby SASU 
• Exhibit 139: La Maison Lejaby SASU - Overview
• Exhibit 140: La Maison Lejaby SASU - Product / Service
• Exhibit 141: La Maison Lejaby SASU - Key offerings

• 12.10 Lise Charmel 
• Exhibit 142: Lise Charmel - Overview
• Exhibit 143: Lise Charmel - Product / Service
• Exhibit 144: Lise Charmel - Key offerings

• 12.11 Nike Inc. 
• Exhibit 145: Nike Inc. - Overview
• Exhibit 146: Nike Inc. - Business segments
• Exhibit 147: Nike Inc. - Key news
• Exhibit 148: Nike Inc. - Key offerings
• Exhibit 149: Nike Inc. - Segment focus

• 12.12 Nubian Skin Ltd. 
• Exhibit 150: Nubian Skin Ltd. - Overview
• Exhibit 151: Nubian Skin Ltd. - Product / Service
• Exhibit 152: Nubian Skin Ltd. - Key offerings

• 12.13 PVH Corp. 
• Exhibit 153: PVH Corp. - Overview
• Exhibit 154: PVH Corp. - Business segments
• Exhibit 155: PVH Corp. - Key offerings
• Exhibit 156: PVH Corp. - Segment focus

• 12.14 Reliance Industries Ltd. 
• Exhibit 157: Reliance Industries Ltd. - Overview
• Exhibit 158: Reliance Industries Ltd. - Business segments
• Exhibit 159: Reliance Industries Ltd. - Key news
• Exhibit 160: Reliance Industries Ltd. - Key offerings
• Exhibit 161: Reliance Industries Ltd. - Segment focus

• 12.15 Stockmann Plc 
• Exhibit 162: Stockmann Plc - Overview
• Exhibit 163: Stockmann Plc - Business segments
• Exhibit 164: Stockmann Plc - Key offerings
• Exhibit 165: Stockmann Plc - Segment focus

• 12.16 Victorias Secret Stores and Co. 
• Exhibit 166: Victorias Secret Stores and Co. - Overview
• Exhibit 167: Victorias Secret Stores and Co. - Business segments
• Exhibit 168: Victorias Secret Stores and Co. - Key offerings
• Exhibit 169: Victorias Secret Stores and Co. - Segment focus

• 12.17 Wolf Lingerie SAS 
• Exhibit 170: Wolf Lingerie SAS - Overview
• Exhibit 171: Wolf Lingerie SAS - Product / Service
• Exhibit 172: Wolf Lingerie SAS - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio