For 2025, Pacsun has expanded its lineup with desert-inspired motifs and utility silhouettes that nod to both the Texas landscape and the speed of the track. Cactus and desert graphics run across tees and hoodies, while brown cargo pants highlight the utilitarian side of the collection. Denim also takes center stage this season with an indigo wash jacket featuring patch applications, large-scale embroideries, and brand-new race-specific artwork created with chainstitch, puff print, and embroidery techniques. Accessories play a starring role as well, with Pacsun debuting cowboy hats for the first time, alongside camo trucker hats and Texas-centric skully and fold-over beanies. Together, these pieces round out the collection with head-to-toe looks that balance western style with authentic race-day heritage.
This marks Pacsun's latest entry in its ongoing partnership with Formula 1. Since first debuting with Formula 1 in 2022, Pacsun has built a reputation for engaging with fans and becoming part of the cultural moments that matter most to its community. Its Austin collection in 2023 and 2024 introduced vintage racing graphics and on-site activations, strengthening Pacsun's presence at one of the most exciting cultural crossovers in sports and fashion. With the convergence of sports and style at a high, the new capsule highlights Pacsun's strategy of connecting with its community by bringing them closer to the moments that define their generation.
"Returning trackside in Austin with Formula 1 shows the strength of our continued partnership and our commitment to sports as a core pillar for Pacsun. Each year, we evolve the collection, and this season's desert graphics, denim, and western accessories bring a new edge to race-day style. Being onsite with fans lets us connect in real time and deliver pieces that feel true to the culture," said Richard Cox, Chief Merchandising Officer at Pacsun.
Fans attending the race weekend will have the chance to experience Pacsun's trackside activation, offering exclusive access to merchandise and immersive experiences designed to engage fans. It will be located at the Fanzone within the Grand Plaza near the Reflecting Pool.
The Pacsun Formula 1® United States Grand Prix 2025 Collection will be available beginning October 9 online at pacsun.com and in select Pacsun stores nationwide, with exclusive offerings available trackside during race weekend.
Images of the collection can be accessed HERE.
SOURCE Pacsun
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