Parks Associates: 36% of CE and Smart Home Product Returns Are Due to Setup, Installation, and Usage Difficulties

DALLAS, Aug. 3, 2020 /PRNewswire/ -- CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a lifetime customer relationship through connectivity and user-generated data in the upcoming webinar "Next-Gen CE: Reinventing Consumer Experience with IoT Data," cohosted with Copilot.

The webinar, on Wednesday, August 5, 11 AM CT, addresses adoption of connected products, the multiple levels of an IoT strategy for CE companies, the challenges in the transition to a connected platform, and strategies to capture the lifetime value of customer.

"Consumers are increasingly looking for connected products when looking at retail and virtual shelves, and with more manufacturers introducing affordable devices with advanced connectivity features, many companies are in a race to develop and deploy an integrated connected experience to their customers," said Kristen Hanich, Senior Analyst, Parks Associates. "Our research shows one in three CE device owners have experienced at least one technical issue with their devices, so product manufacturers can compete on the experience they deliver to their customers."

"Brands who are quick to embrace IoT data to optimize their customers' ownership experience will lead the next generation of consumer products," said Frank Zvi, Co-CEO, Copilot.

The webinar features the following topics:

• New strategies and tools to expand the CE business model from a single transaction to embrace the lifetime value of the customer
• Consumer interest in new revenue opportunities, including subscriptions, ecosystem sales, and brand loyalty
• Key CE marketplace trends and the factors for success or failure in the transition to connected devices
• Strategies for using user-generated data to drive customer engagement, improve product strategy, and lower returns

Moderated by Kristen Hanich, Parks Associates, this webinar features the following panelists:

• Frank Zvi, Co-CEO, Copilot
• Tejas Shah, Senior Vice President of Product and Chief Information Officer, Arlo Technologies, Inc.

To register, visit http://www.parksassociates.com/copilot-august2020. To request data or an interview, please contact Rosey Ulpino at [email protected], 972.996.0233.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Media Contact:
Rosimely Ulpino
Parks Associates
972.996.0233
[email protected] 

SOURCE Parks Associates

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