PEEPS® Celebrate 60 Years by Expressing PEEPSonality With Heart-Warming TV Commercial

BETHLEHEM, Pa., March 11, 2013 /PRNewswire/ -- This Easter, Marshmallow PEEPS^® Brand Candies are leaving the nest with their first live-action commercial to be run on TV and via social media. This is PEEPS^®' first TV campaign in over ten years and is the brand's first commercial to kick off an ongoing, year-round TV campaign. In March, PEEPS^® will present the "Brothers" commercial that will air on prime-time TV, on its web and facebook sites. 

(Photo: http://photos.prnewswire.com/prnh/20130311/PH73776 )

Much like PEEPS^®, the "Brothers" commercial is sweet and nostalgic.  It opens with an older brother explaining to his younger brother, all the different things he can do with PEEPS^®.  Throughout the commercial, the older brother continues listing different ways to Express Your PEEPSonality.

Mark Hoffman, Senior Brand Manager for PEEPS^® at Just Born, commented, "PEEPS^® fans are known for enjoying their PEEPS^® in many ways. This commercial captures the warmth and tradition of PEEPS^® while encouraging consumers to Express their PEEPSonality. PEEPS^® have been an important part of Easter traditions for 60 years and we hope that this commercial will resonate with fans, giving them new ideas on how to have fun with their PEEPS^® for many more years to come!"

The Brothers spots (:15, :30, & :60) were filmed in California starring two new, young actors.  It was created by The Terri & Sandy Solution in NY and was directed by the Hoffman Brothers in CA.

Terri Meyer, commercial creator and Co-Founder of The Terri & Sandy Solution, commented, "The 'Brothers' commercial was inspired by the endless ways in which fans interact with PEEPS^® and brings many of the possibilities to center stage.  From 'PEEPS^® Jousting' and 'PEEPS^® in a Blanket' to 'Hide and Go PEEPS^®', this commercial reminds us why this quirky marshmallow treat is among the most beloved Easter candy."

PEEPS^® fans can view the Brothers commercial on TV, on the PEEPS^® Brand facebook site or by visiting the newly re-created www.marshmallowpeeps.com.

This Easter, fans can enjoy the following Just Born treats:

• NEW Giant PEEPS^® Bunny  - 1 and 3-count packages.
• NEW Hollow Milk Chocolate Egg filled with a PEEPS^® Marshmallow Chick.
• PEEPS^® Rainbow Pop - 4-count packages.
• PEEPS^® Chocolate Dipped Chocolate Mousse Chicks - 3-count packages.
• PEEPS^® Chocolate (milk or dark) Dipped Yellow Chicks - 3-count packages.
• PEEPS^® PEEPSTERS^®- bite sized individual pieces of chocolate (milk or dark) enveloping a marshmallow-flavored creme center in 8 oz bags.
• PEEPS^® Chocolate (milk or dark) Covered Marshmallow Chicks - individually wrapped packages.
• PEEPS^® Chocolate Mousse Flavored Marshmallow Bunnies - 6-count packages.
• PEEPS^® Sugar-Free Yellow Chicks - 3-count packages.
• PEEPS^® Chicks and Bunnies available in a wide array of colors and package sizes.
• HOT TAMALES^® Cinnamon Jelly Beans - 14 oz bags.
• MIKE AND IKE^® Assorted Fruit and TANGY TWISTER Jelly Beans - 14 oz. bags
• JUST BORN^® Fruit Flavored and Spice Flavored Jelly Beans and TEENEE BEANEE™ Gourmet Jelly Beans.

Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS^®, HOT TAMALES^® and MIKE AND IKE^® Brand Candies. GOLDENBERG'S^® PEANUT CHEWS^® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

More PEEPS® news:

• PEEPS® Celebrates 60th Anniversary Expressing PEEPSonality With Sweet Easter Recipes!
• PEEPS® Celebrate 60 Years by Expressing PEEPSonality With a New Survey & Website

To download an HD version of the Brothers TV spots (:15, :30 or :60), please go to:

http://imiragevideo.serveftp.com:8080/WEBinterface/login.html

Username: justborn
Password: justborn1

SOURCE Just Born, Inc.