PEEPS® Celebrates 60th Anniversary Expressing PEEPSonality With Sweet Easter Recipes!

BETHLEHEM, Pa., March 6, 2013 /PRNewswire/ -- Easter 2013 -- The PEEPS^® Brand is again seeing an uptick in PEEPS^® recipe creation among its fans.  Adding to the fun are the NEW Giant PEEPS^® Bunny donning a green bow tie and holding a carrot and the NEW yellow Chick nestled in a premium chocolate egg.

(Photo: http://photos.prnewswire.com/prnh/20130306/PH71797)

Mark Hoffman , Senior Brand Manager for PEEPS^® at Just Born, commented, "As we celebrate PEEPS^®'s 60^th anniversary, it is particularly special to see PEEPS^® expand beyond the traditional Easter basket. PEEPS^® fans are immensely creative.  We receive recipes and crafts ideas daily and are impressed with the beauty and quality of their creations!"

Just Born Easter Basket Treats:

• NEW Giant PEEPS^® Bunny in 1 and 3-count packages.
• NEW Hollow Milk Chocolate Egg filled with a PEEPS^® Marshmallow Chick.
• PEEPS^® Rainbow Pop in 4-count packages.
• PEEPS^® Chocolate Dipped Chocolate Mousse Chicks in 3-count packages.
• PEEPS^® Chocolate (milk or dark) Dipped Yellow Chicks in 3-count packages.
• PEEPS^® PEEPSTERS^®- bite sized individual pieces of chocolate (milk or dark) enveloping a marshmallow-flavored creme center.  Available in 8 oz bags.
• PEEPS^® Chocolate (milk or dark) Covered Marshmallow Chicks in individually wrapped packages.
• PEEPS^® Chocolate Mousse Flavored Marshmallow Bunnies in 6-count packages.
• PEEPS^® Sugar-Free Yellow Chicks in 3-count packages.
• PEEPS^® Chicks and Bunnies in a wide array of colors and package sizes.
• HOT TAMALES^® Cinnamon Jelly Beans in 14 oz bags.
• MIKE AND IKE^® Assorted Fruit Jelly Beans in 14 oz. bags, and MIKE AND IKE^® TANGY TWISTER^® Jelly Beans in 14 oz. bags.
• JUST BORN^® Fruit Flavored and Spice Flavored Jelly Beans in 10 oz. and 4.5 lb. bags. JUST BORN^® Licorice Flavored Jelly Beans in 10 oz. bags.
• TEENEE BEANEE™ Gourmet Jelly Beans in American Medley™, Island Breeze™, Country Retreats™ and Luxor Licorice™ combinations.

PEEPS^® fans can find these treats at their favorite stores or visit www.peepsandcompany.com where they can also find PEEPS^®-themed merchandise and apparel. PEEPS® fans can also visit the new re-created www.marshmallowpeeps.com to find delicious recipes, fun crafts and PEEPS^® art, and where they can submit their own crafts, recipes or art.  Fans can also find PEEPS^® art contests being hosted nationwide which they can enter.

Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS^®, HOT TAMALES^® and MIKE AND IKE^® Brand Candies. GOLDENBERG'S^® PEANUT CHEWS^® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

SOURCE PEEPS

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