PEEPS® Celebrates 60th Anniversary Expressing PEEPSonality With Sweet Easter Recipes!

BETHLEHEM, Pa., March 6, 2013 /PRNewswire/ -- Easter 2013 -- The PEEPS® Brand is again seeing an uptick in PEEPS® recipe creation among its fans.  Adding to the fun are the NEW Giant PEEPS® Bunny donning a green bow tie and holding a carrot and the NEW yellow Chick nestled in a premium chocolate egg.


Mark Hoffman, Senior Brand Manager for PEEPS® at Just Born, commented, "As we celebrate PEEPS®'s 60th anniversary, it is particularly special to see PEEPS® expand beyond the traditional Easter basket. PEEPS® fans are immensely creative.  We receive recipes and crafts ideas daily and are impressed with the beauty and quality of their creations!"

Just Born Easter Basket Treats:

  • NEW Giant PEEPS® Bunny in 1 and 3-count packages.
  • NEW Hollow Milk Chocolate Egg filled with a PEEPS® Marshmallow Chick.
  • PEEPS® Rainbow Pop in 4-count packages.
  • PEEPS® Chocolate Dipped Chocolate Mousse Chicks in 3-count packages.
  • PEEPS® Chocolate (milk or dark) Dipped Yellow Chicks in 3-count packages.
  • PEEPS® PEEPSTERS®- bite sized individual pieces of chocolate (milk or dark) enveloping a marshmallow-flavored creme center.  Available in 8 oz bags.
  • PEEPS® Chocolate (milk or dark) Covered Marshmallow Chicks in individually wrapped packages.
  • PEEPS® Chocolate Mousse Flavored Marshmallow Bunnies in 6-count packages.
  • PEEPS® Sugar-Free Yellow Chicks in 3-count packages.
  • PEEPS® Chicks and Bunnies in a wide array of colors and package sizes.
  • HOT TAMALES® Cinnamon Jelly Beans in 14 oz bags.
  • MIKE AND IKE® Assorted Fruit Jelly Beans in 14 oz. bags, and MIKE AND IKE® TANGY TWISTER® Jelly Beans in 14 oz. bags.
  • JUST BORN® Fruit Flavored and Spice Flavored Jelly Beans in 10 oz. and 4.5 lb. bags. JUST BORN® Licorice Flavored Jelly Beans in 10 oz. bags.
  • TEENEE BEANEE™ Gourmet Jelly Beans in American Medley™, Island Breeze™, Country Retreats™ and Luxor Licorice™ combinations.

PEEPS® fans can find these treats at their favorite stores or visit where they can also find PEEPS®-themed merchandise and apparel. PEEPS® fans can also visit the new re-created to find delicious recipes, fun crafts and PEEPS® art, and where they can submit their own crafts, recipes or art.  Fans can also find PEEPS® art contests being hosted nationwide which they can enter.

Just Born, Inc. is a family owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 



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