Pepperidge Farm Goldfish® Brand Joins With the National Park Foundation To Support the 2013 White House Easter Egg Roll

— Pepperidge Farm provides in-kind donation of 20,000 Easter-themed party cups filled with Goldfish snack crackers —

Apr 01, 2013, 06:00 ET from Pepperidge Farm

WASHINGTON, April 1, 2013 /PRNewswire/ -- The Pepperidge Farm Goldfish® brand announces that it will contribute to the National Park Foundation, the official charity of America's national parks, to help support the 2013 White House Easter Egg Roll. 

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The 2013 Easter Egg Roll, which takes place today on the South Lawn of the White House, is focused on promoting health and wellness with the theme, "Be Healthy, Be Active, Be You!"  The event will feature live music, sports courts, cooking stations, storytelling and, of course, Easter egg rolling.  The activities will encourage children to lead healthy, active lives in support of the First Lady's Let's Move! initiative.  In addition, official White House Easter Eggs, sold by NPF, are available at

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, introduced its Goldfish® crackers in 1962 after founder Margaret Rudkin discovered them on a trip to Switzerland. Today there are more than 25 wholesome Goldfish varieties including the popular Flavor Blasted® and Grahams lines, and the brand is leading the snacks category as one of America's most popular crackers. The brand created its Team Xtreme initiative in 2008, which encourages children to get up and get active. And most recently, the company launched  an e-commerce site that allows users to personalize Goldfish packages by adding photos and custom messages, and selecting their favorite Goldfish cracker colors to create special combinations. For more information, visit

The National Park Foundation, the official charity of America's national parks, raises private funds that directly aid, support and enrich America's nearly 400 national parks and their programs.  Chartered by Congress as the nonprofit partner of the National Park Service, the National Park Foundation plays a critical role in conservation and preservation efforts, establishing national parks as powerful learning environments, and giving all audiences an equal and abundant opportunity to experience, enjoy and support America's treasured places.

Join us – This is Your Land.

SOURCE Pepperidge Farm