PepsiCo Recycling and Malin Akerman Partner to Encourage Fans to #RecycleforNature This Summer
Social media campaign brings people together to show why they recycle and how they enjoy nature in support of The Nature Conservancy
Jun 16, 2015, 10:00 ET
PURCHASE, N.Y., June 16, 2015 /PRNewswire/ -- With the official start of summer upon us, PepsiCo Recycling and actress and environmentalist Malin Akerman are teaming up to give people a new reason to recycle and a chance to show off why they love nature and why they #RecycleforNature. The new social media campaign calls on everyone to post their nature photos from the outdoor moments they enjoy the most – hiking, kayaking, lakeside lounging, etc. – on their social media accounts using the hashtag #RecycleforNature to share their passion for nature and raise recycling awareness while saving and restoring drinking water.
"Being active outdoors and protecting the environment are two things I care about deeply, so I'm thrilled to bring these two passions together," said Malin Akerman. "Recycling our cans and bottles is just one simple, easy thing we can do to protect nature and secure clean drinking water. I hope people join me in sharing why they #RecycleforNature!"
The social media campaign is an extension of PepsiCo's "Recycle for Nature" program which provides consumers with the opportunity to directly drive water conservation efforts by recycling more often. The five-year program, announced last summer, is part of PepsiCo's goal to increase the U.S. beverage recycling rate to 50% by 2018. For every one point increase in the U.S. beverage container recycling rate each year, PepsiCo will make an additional donation to The Nature Conservancy.
"We're excited to be working with Malin Akerman and The Nature Conservancy on #RecycleforNature and to give people a fun way to celebrate their passion for nature and highlight the importance of recycling and water conservation," said Meagan Smith, program director for PepsiCo Recycling. "We all have a connection to nature, and we want to show that the simple act of recycling can have a big impact on the moments we enjoy in the outdoors and on the environment around us."
Studies show that more than half of the bottles and cans consumed in the U.S. aren't recycled, and about 40 percent of streams and about 60 percent of lakes are unsafe for swimming and fishing1. Further, data shows that only 33 percent of plastic bottles are recycled2.
Those who #RecycleforNature will help raise recycling and water conservation awareness. As the U.S. beverage recycling rate rises, supporters are helping contribute to PepsiCo and The Nature Conservancy's goal of saving and restoring one billion gallons of water in watersheds that serve more than 35 million people across nine states in major cities, including: Albuquerque, Denver, Las Vegas, Los Angeles, Phoenix, Salt Lake City and more.
"PepsiCo's support of the Conservancy through Recycle for Nature is a win for nature and for people," said Daniel Shemie, director of water funds for The Nature Conservancy. "As the national recycling rate increases, it will help fund The Nature Conservancy's work to protect and restore drinking water at its source. We need everyone's help to protect the nature we love."
Since 2010, PepsiCo has added more than 5,000 recycling systems across North America through recycling programs in more than 41 states. In 2013, PepsiCo invested in support for the operation and delivery of its recycling programs, increasing the total amount of material recycled to more than 18 million pounds and 324 million containers since 2010.
The U.S. beverage container recycling rate is currently at 42 percent according to the American Beverage Association.
1 Environmental Protection Agency, 2004
2 American Beverage Association, November 2014
About PepsiCo Recycling
The PepsiCo Recycling initiative, introduced on Earth Day 2010, brings innovative recycling solutions to colleges and universities, K-12 schools, gas stations and popular retail locations across North America with the goal of increasing the U.S. beverage container recycling rate to 50 percent by 2018. With programs including Dream Machine container collections and Recycle Rally, and the help of many strategic partners, students and public citizens alike, PepsiCo is on its way to achieving its goal. To learn more, please visit PepsiCoRecycling.com.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
About The Nature Conservancy
The Nature Conservancy is a leading conservation organization working around the world to conserve the lands and waters on which all life depends. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.
About Recycle for Nature
PepsiCo is contributing up to $1.5 million to The Nature Conservancy through the Recycle for Nature program now through December 31, 2018. So that means that, during the program term, for every .25% increase in the national recycling rate, PepsiCo will contribute $31,250 to TNC, up to a maximum of $250,000 per year.
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