Personify Launches A2Z Event Sales Engine to Transform How Event Professionals Drive Revenue and Engage Exhibitors

AUSTIN, Texas, Oct. 6, 2025 /PRNewswire/ -- Personify today announced the launch of the new A2Z Event Sales Engine, an all-in-one solution designed to help event organizers simplify sales, maximize sponsorship opportunities, and create a seamless exhibitor and sponsor experience. This powerful tool allows organizers flexible control over pricing and helps them increase revenue by simplifying the purchase process for exhibitors and sponsors.

A Dynamic Sales Process That Puts Customers First

The A2Z Event Sales Engine streamlines booth, sponsorship, and additional revenue opportunities into one intuitive workflow, making it easier than ever for exhibitors and sponsors. The A2Z Event Sales Engine enables exhibitors and sponsors to purchase booths, sponsorships, and add-ons in a single transaction. Companies can browse all available options, build their complete package, and complete payment all in one place.

"We heard consistently from our clients that the sales process needed to evolve," said Jonathan Damrich, Senior Vice President of Product at Personify. "The A2Z Event Sales Engine delivers on that feedback by simplifying how exhibitors and sponsors purchase, empowering organizers to maximize revenue and maintain full flexibility in pricing."

Key Benefits for Event Professionals

The Event Sales Engine offers event professionals a simplified way to boost revenue, reduce workload, and enhance the exhibitor and sponsor experience. By consolidating booth, sponsorship, and add-on sales into one workflow, organizers can increase exhibitor investment, accelerate upsells, and simplify financial management with integrated invoicing.
Flexible sales approaches, ranging from online booth reservations to preference-based applications and consultative selling, allow teams to tailor the process to their event's needs. Automated tools and self-service features save time and reduce issues.

With visually dynamic sponsorship galleries, configurable pricing and transparent financial tools, event professionals can improve engagement, scale efficiently, and quickly recoup costs through stronger exhibitor satisfaction and higher revenue.

"With the A2Z Event Sales Engine, organizers gain a modern platform that reflects the personality of their event while maximizing efficiency and revenue potential," said Damrich. "We're redefining the sales process for event professionals, exhibitors, and sponsors alike."

The A2Z Events team at Personify will be sharing more information on an upcoming webinar. To learn more, visit mya2zevents.com/solutions/event-sales-engine or register to attend the webinar.

About Personify and A2Z Events
Personify partners with associations, chambers of commerce, nonprofits, YMCAs, JCCs and other mission-driven organizations to bring people and ideas together. Its technology platform and service offerings empower clients to build strong revenue streams, deepen engagement, and achieve long-term success.

Part of the Personify portfolio of brands, A2Z Events is a leading provider of event management solutions, dedicated to delivering exceptional experiences for clients and attendees. With a focus on innovation, efficiency, and excellence, A2Z Events continues to set the industry standard.

SOURCE Personify Corp