Pet Market Trends & Opportunities in the United States - Declining Sales for Companion Bird Products Offsetting Gains in the Small Animal & Reptile Product Categories

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Apr 13, 2018, 08:45 ET

DUBLIN, April 13, 2018 /PRNewswire/ --

The "Fish, Small Animal, Reptile, & Bird Products: U.S. Pet Market Trends and Opportunities" report has been added to ResearchAndMarkets.com's offering.

The market for fish, bird, small animal, and reptile (FBSAR) pet products is a modest component of the overall U.S. pet products market, capturing sales of $2,340 million in 2017. Growth for the market has remained flat in the past two years, with steady sales for fish and aquarium products and declining sales for companion bird products offsetting gains in the small animal and reptile product categories.

PetSmart and Petco continue to play a dominant role in driving sales for FBSAR markets, although pet specialty independents are an important component as well. The challenge in the FBSAR market has declining ownership is most pet categories other than dogs and cats. However, both fish and reptile ownership increased in 2016 and 2017, pointing to a potential improvement in market growth.

The provides an in-depth analysis of the sale of products and foods designed for fish (including freshwater and saltwater species), small animal pets (hamsters, rabbits, guinea pigs, etc.), reptiles (turtles, snakes, geckos, chameleons, etc.), and companion birds (budgies, canaries, and parrots, etc.) through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends.

The report covers sales of product segments and top marketers within each of the pet categories. The information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Companies Mentioned

Petco
PetSmart

Key Topics Covered

1. Executive Summary

Scope & Methodology
BSAR Market and Forecast
Table FBSAR Market, 2015-2021 (millions of dollars and percent)
FBSAR Channel Trends
FBSAR Ownership Trends
Table FBSAR Ownership Trends, 2013-2017 (000 households)
Table Ownership by Number of Pets in Each FBSAR Category, 2017 (percent)
Fish and Aquarium Products
Tank Control Is in the Spotlight
Pet Specialty Chains Lead Channel Sales
The Marketers
Key Fish Ownership Demographics
One-Fifth of Fish Owners Only Have Fish as Pets
Small Animal Pet Products
Improved Sales of Bedding and Hay
Online Sales Increasing in Importance
The Marketers
Demographic Trends
Reptile Products
Incremental Growth Despite Decline in Ownership Rates
Pet Specialty Channel Captures 90% of Reptile Product Sales
The Marketers
Demographic Trends
Companion Bird Products
Ownership and Sales Continue to Recede
Mass Merchandisers Most Popular Channel
The Marketers
Demographic Trends for Companion Bird Ownership are Unique
Multiple Birds
Market Opportunities
Opportunity 1: Regionally Distinct Markets for FBSAR Pet Products
Opportunity 2: Saltwater Fish Ownership is Increasing
Opportunity 3: Hispanic Families are Key Bird Owners
Opportunity 4: Owners of Small Animals Tend to Have More than One
pportunity 5: Online Increasingly Important for Bird Product Sales
Opportunity 6: Brand Recognition High in Saltwater Fish Owners
Opportunity 7: Increasing the Role of Brand Name among Small Animal Product Buyers
Opportunity 8: Encourage More Households with Girls to Keep Fish
Opportunity 9: Market Small Animals to Households with Older Children
Opportunity 10: Reptiles in Households with Younger Girls and Older Boys
Opportunity 11: Cage Sweet Home for Small Animals
Opportunity 12: Natural Chews & Toys for Small Animals
Opportunity 13: Avian Supplements and Health Products

2. Introduction

Chapter Highlights
Introduction to Report
Scope
Methodology
The Market
Sales Are Generally Flat
Table FBSAR Market, 2015-2017 (millions of dollars and percent)
Small Animal, Reptile Categories Sustain FBSAR Market
Channel Trends
Pet Specialty Chains Capture Half of Market
Pet Specialty Remains an Important Channel
Mass Merchandisers Popular Across Categories
Internet Shopping on the Rise
The Marketers
A Few Top Brands
Table Top Marketers in FBSAR Pet Product Categories, 2017
New FBSAR Product Trends
Table Top Segments in FBSAR Pet Product Categories, 2017
Key Demographic Indicators of FBSAR Ownership
Table Key Demographic Measures for FBSAR Ownership, 2017 (Index)
Opportunity: Regionally Distinct Markets for FBSAR Pet Products
Table Regional Preferences of FBSAR Ownership in Households, 2017 (index)
Forecast
Modest but Improved Growth Projected
Table FBSAR Pet Product Market Forecast, 2016-2021 (in millions of dollars and percent)

3. Aquatic and Aquarium Products Market

Chapter Highlights
The Market
Signs of Growth in Some Segments
Table U.S. Retail Sales of Pet Fish & Aquarium Products: 2015 vs. 2016 vs. 2021 (in millions of dollars)
Aquatic Decor Leads Category Growth Segment
Table Pet Fish & Aquarium Product Sales by Segment, 2015-2016 (in millions of dollars, percent change, and market share)
Pet Specialty Chains Lead Channel Sales
Saltwater Fish Owners Much More Likely to Purchase Products Online
The Marketers
Pet Specialty Leaders
Top Marketers in Mass Market
Opportunity: Brand Recognition High in Saltwater Fish Owners
New Product Trends
Aquatic Decor
Filtration & Tank Care
Food Trends
Tanks
Other Tank Accessories
The Consumer
Opportunity: Saltwater Fish Ownership Trends
Table Fish Ownership Trends, 2013-2017 (000 households & percent)
Key Fish Ownership Demographics
Table Key Demographic Measures for Pet Fish Ownership, 2017 (in thousands of households, percent of pet fish owners, and index)
Opportunity: Households with Girls
Multiple Fish the Norm in Households
Table Ownership of Multiple Fish, 2017 (in thousands of households and percent or pet fish owners)
One-Fifth of Fish Owners Only Have Fish as Pets
Fish Ownership by Region

4. Small Animal Products Market

Chapter Highlights
The Market
Modest Sales Growth
Table U.S. Retail Sales of Small Animal Pet Products: 2015 vs. 2016 vs. 2021 (in millions of dollars)
Small Animal Product Sales Growth Fueled by Bedding & Litter Segment
Table Small Animal Product Sales by Segment, 2015-2016 (in millions of dollars, percent change, and market share)
Pet Specialty Chains Lead Channel Sales
Online Purchasing
No Loyalty among Small Animal Owners for Online Apps
The Marketers
Pet Specialty Leaders
Top Marketers in Mass Market
Opportunity: Increasing the Role of Brand Name among Small Animal Product Buyers
New Product Trends
Trends in New Food, Treat, &Hay Products
Trends in New Bedding & Litter Products
Opportunity: Cage Sweet Home
Opportunity: Natural Chews & Toys
The Consumer
Small Animal Ownership Trends
Table Hamster & Rabbit Ownership Trends, 2013 (000 households & percent)
Key Demographics of Hamster & Rabbit Owners
Table Key Demographic Measures for Hamster/Rabbit Ownership, 2017 (in thousands of households, percent of hamster/rabbit owners, and index)
Opportunity: Households with Older Children
Opportunity: Owners of Small Animals Tend to Have More than One
Table Ownership of Multiple Rabbits & Hamsters (in thousands of households and percent of pet rabbit or hamster owners)
Small Animal Owners Almost Always Have Other Pets as Well
Northeast Most Popular for Small Animal Ownership

5. Reptile Products

Chapter Highlights
The Market
Limited but Steady Growth
Table U.S. Retail Sales of Reptile Products: 2015 vs. 2016 vs. 2021 (million $)
Food and Treats Are the Largest Reptile Products Segment
Table Reptile Product Sales by Segment, 2015-2016 (million $ & percent)
Pet Specialty Channel Captures 90% of Reptile Product Sales
The Marketers
Market Leaders in the Pet Specialty Channel
Top Marketers in Mass Market
The Products
Niche-ness of Market Limits Product Development
Food
Tanks and Tank Care
Tank Heating and Lighting
Tank Decor
The Consumer
Long-Term Reptile Ownership Trends
Table Reptile Ownership Trends, 2013-2017 (000 households & percent)
Opportunity: Households with Children
Table Key Demographics of Reptile Ownership, 2017 (000 households, percent, &index)
Opportunity: Households with Younger Girls and Older Boys
Almost Half of All Reptile Owners Keep More than One Reptile
Table Ownership of Multiple Reptiles, 2017 (000 households & percent)
Most Reptile Owners Also Own Other Animals
Reptile Ownership Most Likely in the West

6. Bird Products

Chapter Highlights
The Market
Market Remains Challenging Due to Ownership Decline
Table U.S. Retail Sales of Bird Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
Food and Treat Sales Capture Three-Quarters of Market
Table Bird Product Sales by Segment, 2015-2016 (million $ & percent)
Pet Specialty Chains Lead Channel Sales but Mass Merchandisers Most Popular
Opportunity: Online Increasingly Important for Bird Product Sales
The Marketers
Pet Specialty Leaders
Top Marketers in Mass Market
The Products
As with Pet Products Overall, Natural Is Overarching Trend
New Foods and Treats
Toys
Opportunity: Supplements and Health Products
Cages and Cage Accessories
The Consumer
Ownership Trends
Table Bird Ownership Trends, 2013-2017 (000 households & percent)
Opportunity: Hispanic Families Key Bird Owners
Table Key Demographics of Bird Ownership, 2017 (000 households, percent, &index)
Multiple Birds
Table Ownership of Multiple Birds, 2017 (000 households & percent)
One-Quarter of Bird Owners Only Have Birds as Pets
Bird Ownership by Region

For more information about this report visit https://www.researchandmarkets.com/research/xgrh7w/_pet_market?w=5

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