NEW YORK, Oct. 5, 2017 /PRNewswire/ -- There are over 179 million pets1 in the U.S., according to a recent National Pet Owners Survey. Driven by the demands of the ever-increasing number of pet parents and to better serve its loyal visitors with an updated user experience, PetPlace.com (PetPlace), a part of IHC Specialty Benefits Pet Health Division, launches a revamped website.
- Expert-level Content for Everything Pet Related
- Training Resources: Pet Care and Health
- Breed Information
- Solutions on Cost of Veterinary Care and Insurance
- Pet Loving Fun
The redesign elevates the site's visual cues and deeper navigation creates a more intuitive and satisfying experiences for the pet parents. Loyal visitors to PetPlace will find it modern, easier and quicker to navigate. The updates ensure that visitors can get timely answers to everyday pet information needs, a comprehensive overview of leading pet health and wellness topics, as well as popular fun topics and alerts pertaining to pet health, products and environment.
"Pets are part of the family and deserve the very best. Every day pet parents visit PetPlace to learn more about how to care for their pets. From behavior and breed-related questions to more serious health-related information needs, our visitors are searching for the information to be the best pet parents they can be," said Tim O'Hare, Publisher of PetPlace.com. "Our goal was to make this easier, faster and ensure that our pets benefit from the information their pet parents receive. We are thrilled to launch the new PetPlace and remain committed to helping pets live longer, happier and healthier lives."
"The new logo and tagline cement our role as the ultimate "place" for expert pet information and guidance to make more informed decisions for pet care," said Rick Faucher, President of the pet health division of The IHC Group. "In a sea of information these days, visitors can rely on us to continue to deliver expert authored, verified facts that have distinguished PetPlace for nearly 20-years."
PetPlace's roots trace to 1999 and since its consumer facing brand launch in 2007, it continues to boast a library of over 11,000 expertly authored articles reaching nearly 1.2 million visitors per month and growing.
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