PIER SIXTY-SIX SELECTS TAMBOURINE TO LEAD DIGITAL MARKETING STRATEGY FOR MULTI-BILLION-DOLLAR REDEVELOPMENT

FORT LAUDERDALE, Fla., July 29, 2025 /PRNewswire/ -- Pier Sixty-Six has selected Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, to spearhead the digital marketing initiatives for the property's multi-billion-dollar redevelopment, located on 32 waterfront acres at the gateway to the beach in the prime Harbor Beach district of Fort Lauderdale.

With Pier Sixty-Six's recent re-opening in early 2025, Tambourine developed and launched a series of captivating websites, supported by targeted paid media campaigns, to give travelers an inside look at the revitalized and picturesque waterfront property. The websites showcase the resort's stunning guest rooms, expansive 40,000+ square feet of versatile indoor and outdoor spaces, full-service spa, diverse dining outlets, world-class marina, and luxury residences.

"Since the 1960s, Pier Sixty-Six has been an icon in our hometown of Fort Lauderdale. Our commitment is not just to preserve the resort's legacy but to elevate it during its next chapter in a way that continues to resonate with visitors for decades to come," said Rafael Cardozo, CEO at Tambourine. "We are honored to be part of Pier Sixty-Six's transformative journey."

Both the physical revitalization and the digital branding transformation mark a significant milestone in the history of Pier Sixty-Six.

"We have unveiled a refreshed and reimagined experience for our guests, blending modern luxury with the rich heritage of an iconic Fort Lauderdale destination," said Brett Boreing, Executive Director of Sales & Marketing at Pier Sixty-Six.

Pier Sixty-Six and Tambourine have maintained an ongoing partnership since 2018.

About Pier Sixty-Six
One of South Florida's most storied properties, Pier Sixty-Six has been transformed by Tavistock Development Company as the social harbor of Fort Lauderdale. Set on 32 waterfront acres along the Intracoastal Waterway, the new Pier Sixty-Six is now open, including a renovated world-class resort with 325 guest rooms and suites, 12 dining and lounge destinations, Zenova Spa & Wellness, which spans 13,000 square feet and boasts floor-to-ceiling treatment rooms and the region's first snow room and ceremonial sauna; 40,000 square feet of event space and anchored by the property's iconic, spire-topped tower; a marina promenade featuring a curated mix of restaurants, retailers and offices; and the first residential offerings at Pier Sixty-Six featuring 88 luxury condominiums and resort residences. The 164-slip Marina remains open throughout construction and continues to be a host site for the Fort Lauderdale International Boat Show and home of the Superyacht Village. For more information, visit PierSixtySix.com.

About Tambourine
Tambourine is the global leader in hotel marketing technology, delivering integrated solutions that drive direct revenue and solve the industry's toughest commercial challenges. With a product suite spanning sales, marketing, revenue, and now reservations, the company is known for pairing best-in-class service with a design-led approach—solving complex problems with elegant, high-performing solutions. Trusted by hotel brands in 47 countries, Tambourine continues to set the standard for innovation and results in hospitality. Visit tambourine.com for more information.

Press Contact:
Hannah Trefry, Director of Corporate Marketing
[email protected]

SOURCE Tambourine