PLAY IT ROCK... The Daring New Fragrance for Women by Playboy

NEW YORK, March 21, 2012 /PRNewswire/ -- Discover what happens when you embrace your inner rock chick with Play It Rock…, the daring new fragrance for women by Playboy.

(Logo:  http://photos.prnewswire.com/prnh/20120321/NY73109LOGO )

The rock 'n' roll Playboy world is all about hot musicians, glamorous celebrities and happening gigs at the biggest mansions and the hippest clubs.  If you want a piece of the action, you need the attitude and the audacity to go get it.  Feel the music and Play It Rock...

Within every girl there's a sassy Playboy persona waiting to emerge.  Spray on the alluring floriental gourmand scent of Play It Rock to reveal the edgy, cool, oh so rock 'n' roll you.  It's time to get glammed up and go seduce your man.  It's all about the glint in your eye, the lick of your lips and the swing of your leather-clad hips… before you go in for the kiss.  You're in control – just press to play!

Sexy, Seductive Fragrance
Play It Rock is a captivatingly sexy yet ultra-feminine fragrance built around an exotic floral bouquet intertwined with sweet and spicy edible notes.  

At the opening, the juicy energy of blood orange encounters the sugary addiction of apple candy.  This is touched by the alluring temperament of saffron, which gives a crimson twist on top before melting into the floral heart.  Here, a sexy femininity blooms thanks to sun-kissed orange flower and luscious passion flower, which are wrapped in sultry frangipani, provoking a bewitching allure.  Eventually, the mysterious and contrasting signature is revealed.  Voluptuous patchouli and black ebony are hypnotised by succulent vanilla and distinctive fleur de cuir, for a rockin' personality.

Daring Design
The rock 'n roll persona of Play It Rock is reflected in the edgy yet undeniably chic packaging.  Like the rest of the Playboy For Women fragrance range, Play It Rock is presented in a box adorned with the iconic Playboy Rabbit Head.  This time, however, the Bunny is silver studded for an ultra-cool rock look.  The rest of the carton is covered with a red snake leather-like pattern that evokes a glam rock star's wardrobe.  And instead of the traditional Rabbit Head atop of the pack, Play It Rock gets even more rock'n roll with a hot black kiss. 

Echoing the rest of the range, the feminine, boudoir-inspired fragrance bottle is voluptuously shaped like the famous Rabbit Head.  The bottle is topped by a cap shaped like the legendary Playboy Bunny Ears and completed with a bow-tie around the neck.  For an extra touch of rock 'n' roll glamour, the cap is coloured a dramatic eye-catching crimson.  Beautifully complementing this fierce colour-scheme, the juice inside the bottle is tinted light red.

Rockin' Advertising Campaign
The sexy, confident aura of Play It Rock is captured in the exciting television and print advertising campaign.  The TV ad is set in an edgy underground club where an intimate rock concert is taking place.  A stunning glam-rock Playboy girl enters, spots the band's hot lead singer and sensually sprays herself with Play It Rock.  On a mission, she walks boldly to the stage, the in-awe crowd parting to let her pass.  The singer is totally seduced and upstaged by her alluring presence.  She goes in to kiss him but, in a sudden playful move, goes for his neck instead, leaving a kiss print like on the fragrance pack.  Without hesitation, the girl grabs the singer by the hand and they stage-dive together towards the exit. 

An extract from the TV ad, the print advertisement depicts a moment when the girl and singer are crowd-surfing.  Locked in a steamy embrace, the couple are seen being carried over the crowd's heads.  The image is very sensual, very cool and very rock 'n' roll.

Have you got what it takes to Play It Rock...?  Unleash your sexy, feisty side and dare to enter the edgy world of rock 'n' roll.  Let the seduction game begin - just press to play.   

FACT SHEET

PLAY IT ROCK... BY PLAYBOY

Embrace your inner rock chick with Play It Rock, the daring new fragrance for women by Playboy.  A seductive floriental gourmand fragrance, Play It Rock evokes the sexy, edgy rock 'n' roll lifestyle.  Feel the music and Play It Rock...

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, BottegaVeneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, ChupaChups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, PacoRabanne, and Antonio Banderas in the United States and Canada.

For additional information about Coty Inc., please visit www.coty.com.

(1) Not available in North America

SOURCE Coty Inc.